How luxury brands can make effective use of chatbots
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Software and technology | No Comments{"ct":"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","iv":"16fb309fa41718b230b1b17c02999d65","s":"3e9e2ed6f71c0216"}
Adam Harrold is managing director at Humley