How luxury brands can make effective use of chatbots
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Software and technology | No Comments{"ct":"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","iv":"703f3214f398539ae040e78120103853","s":"27694f52c5ca0d70"}
Adam Harrold is managing director at Humley