How luxury brands can make effective use of chatbots
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Software and technology | No Comments{"ct":"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","iv":"e1590754edef9d7229b07cfd54707653","s":"a932cf3ab2dd9d0a"}
Adam Harrold is managing director at Humley