How luxury brands can make effective use of chatbots
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Software and technology | No Comments{"ct":"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","iv":"afa418b494956a75900282acf9cd7cb9","s":"e254a365a1b273e1"}
Adam Harrold is managing director at Humley