How luxury brands can make effective use of chatbots
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Software and technology | No 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","iv":"ba7f35bb6d3e1a659abef212a9a298df","s":"df2f28fe4e8277cf"}
Adam Harrold is managing director at Humley