How luxury brands can make effective use of chatbots
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Software and technology | No 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","iv":"72c2b879490297c0668182eb6193a4e9","s":"1de84cd18f4aaba8"}
Adam Harrold is managing director at Humley