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How luxury brands can translate Harrods’ localized strategy

Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News,Retail | No Comments

 

By Tricia Carr

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.