How luxury brands can upgrade cross-channel services
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"16182bb1cb7a870a5caecab1c5f1b1fa","s":"2d1f443e78592159"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing