How luxury brands can upgrade cross-channel services
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"e0dd8c5759417a71b3cab56cafe0a274","s":"ee530177eec420a3"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing