How luxury brands can upgrade cross-channel services
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No Comments{"ct":"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","iv":"8df20ffda90ab099a05f7a99d34bc7d5","s":"69ebcef184c81eb3"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing