How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"23767390cf2fbf5e42c236e1aefc661d","s":"e2a4a4abe76f55b9"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing