How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"80026eda2f1c9477ea3173a1a84e976d","s":"4b06501f95c4f88b"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing