How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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EdR9Jh7exPoJe\/oRNahd39aYgMZPaSW8uQ1QOA83tNcFSbOCWUuXTkOZG8q3wqJnGws+aQEGMEYx0PWioBaXXBrS8AkC198367ECotH2+JJ9bnItKIHOpY6ohGiV2jOwcVW8UE+04g6iQBXb4raKWgto92eSDmwUxorYcRJ\/g0z3BreYOhBD7PBiFwHafiXlnZE9VbjWwQBvGSwbS3Yx7TQLN5z70Nfi1CvELhNQWVjiZmtcfs9P9vVjne8hacx3DmM9MRfoTSK+Zt6Dc28zPM3qWRgZ4vWHTdv5oDK4ZRGep49y3aAUKHQmu\/pOry98xLLuYwpdJOUnUH0pDccljJi2tWbOri6KjngM5F+r2q6BfpMCcsiOI80mcRoJtUpybwqjIgmrEKZlrzTNfFFU1eg7gfjuAVZKnR0+PpOxp2U6lqAZCV7qZ+6obJMAiFeS93\/aSbFkeIeZipXzvvlPIF00PoCjqpmDwPYiNevMuV+QG+GeOdoXDaTIeY8eOXGJhA6PPA3o6fCErlZH3oroVqVsw0usv4vXuoB6uTj0\/eQdsXDOpTNf9Gt37Kk4+KyfXmNVOT54bTMif57Sbuo4dqWT4vvJu7eVxN3uvmlTPw7AQbr9OSIWLPNchGN71cZbMgf69F0M7I0v+JBi7GkVOsjSTDTPfOWpBN9La82VCAmVIAlsNQCUZqxd1MruaOesUWBQdbu3QDLhAxGzHr4jgQ6KKyo+cMwQhyZG2Ud162yU4eeqb+jgahH8nIMBxqy51YmXXovZUXXs1r3bmbEOz9CUCP+LsaeXQ3IyzkaU2v\/lRVTsM3gtuI1yUa9TlCzS70LMUQHz8uM21rOdRiy2BHxgm4qeA18ek5kw4hIG1BRz7WHkKt9yDFb7y+Cg0HdDFWf\/F\/cRBrGsPIjy4rHR6R9kFY8feuHD1HUtrEe\/\/K01gN7N6TSZ+fDMiJyKBv9ptYGJP+f9p6TA1Yhu8nrk+Wep4f0Dxi3j5aLBSJcJVRTk+8uq2o5Rbyn1QY9VCR8ZTwDqu0yTSoBvrbaE72q7AuVpj7l0CuB+KSdgl2BmKgn5z6Q5Yb59gzWb+ASXg2lzCfQLr1\/HVv+Tvlcpx5DOpn81Rt7VGYwHZSUvp6gMWHT\/kK6D4kml2yA6MSg8aPpHO2S2xfsae2tq6PCats2CRMQF20PjXFaCK2M6nkjTd5Q38PX+R88PHZYxTi8MJhceltzW5pi2JW1LrqfaJhewCoQh25UMG8EnwcetONWtAQPmj\/D88xdsQnfOmCqt5qDHbUOtb9ACr6aFgwCsCUZ9XSHdJncQyP+IwPnc9u1n8q2di07ol+jlJ4WuNeb6JrLKhKJK5\/IOgrfe5l47lKt4muRUbCr\/48U\/oVQwsYQyzA6Dl1Gm47NNMsImdPBN6jsueYF+THlU+EB\/cztLXInHD10HIVQnVfRkQ1IjinwHxUqAidALWinpa6QhG2oAZAjjmgywUsThgbD8q0wAFsciTyRa9VxFgX9vna091MsHYDQj\/3Zn+7FxPhswY1O+OpORvPbR8Zher+5wryLT1zjqvVkttQ4rAMq+SLLCr62+E1arVF4M+sx7Nu95HtxbtCFIbZwrQVSIzViyqXYUvGYPFuy49UQg5xH0GThCAXUxy\/CXwePs7Yfb8HzrmRk\/9gXaiqvX\/LNKbwMVothTLTULZk6kcOXrsgBL5HIPkZFVnB50ont+zMvFmVLZysF5xESeJBljv4i044HrzSctnUBtWd3t0IT9wZbD1nPS6JJuwoxTHM3YZJk5E1\/2+IOmeDbh6ah++V7UTyl0a4C83BNBhMFhTbV5nc6xW7syPA+htG4SMKerad23\/HHC2ZG7VXNEqKN30uXxPXB3S\/knehTHxmOwOXoAzTUmGGRw7FSef5lwk0ZC5tgqi8FQFDVqlX1aPOzu9ohr46tnA0Ypu7i403GTYnop9bQ2ZxBd2gmuzKbXcxGlS24kwi2bSHBEc+OoFyOX7TznCaSfsDiAaC7wLXW16QVVlakNpsn5tvI68SQChuC6YQIg+QRCRvtQr80l9dCBtPeQUaxoyyV2qb8I36Q6YVFn6e7RsXz6FaIk8XDmlcJiMpI3ufSbvX4QnXtUAdg422bWk+iYoasL\/kyglzbPkXX9TP6w1NdLIRTMSBANtHqscXWJ9HpOY7hbPtlIKQGDdN9UFYlpbsthWw\/kHyI3hIeIpjGVttvCKQmal\/Q1V+6ezul0jGZGIkoiUwAyi4BfKCHxf5X3jJNHtVX25xgdKBYpAeatU4mt3eRIxnW2+WhrBL5qlsOisymCy\/M8B3aOrpH7hHtEBe2\/8\/0QBa8KZuqGadOZUUxe5Za104WIyPnkZ8Jlykt1TuQlg3ISga\/grL6IOMkzFU2MHvZzjdZb6rXyfcRPZMXey0Q9G9uUql\/9y+GIvJK8zFHAfOnVg1fi92M9m1ngnHcfiB0RRMrtIS1pvbPAooTBIi\/IZlq5S7DSveadD1+Ba8Faajh53UaiuJcBY+FDisU20b61UXg3JILU\/6cWPLrioI0Y5vJZp855XzhDJEnztbUIh82UiKFx\/G0KMqG1ZIB8nZtZHQfZIs3N3kiMqXdyokTO2Nl999ejkpYVnMzvmzleDIFf+sdRmo8yIdvu5Y1a0\/kEH1CfGtKwMJFQROPO8sbMI3wwd91lSDglawEspygKOB3d88HV\/p9Ery+0F8vqDMSZWWMl5EPnSuqu2SJxWX\/RJrtPRVl1Y5JoV3LFfji6fB8TTHbms6AL29QjjgM4hOluY3AK5j5luRZC8\/4mx+Dj+Mt0iei3jRaeHY812chQUKmItwjBaC97LiGFSQbryFcpQQoORTGDhZrYif8X0Y+N00Q\/INCpfijjBBDKIMmtfJAdVYkMlQor+WH95Fllupm2u1xgxOmBWX2rlzibVCkjt2azqJ6ZpV2+w82OXmUhouBP1CrTYEcIvI+hE+zLAtOmF\/SCYAi0xA4pWkj0m3IfaD9ry6I\/FweSKlFleb5ThdYAYVnVbgMdcsN5TSiG0PbyNlarOy4JmcXPBW3\/tlDWbBeg\/5khj1I8bYDll328NBgmdZl54Na1SBNQ5tTDms6Kbx0SAGo9tP3TG7BqANJXPC008zrO\/\/BlUji8BLWUl07Z90d\/BEeYSok\/FTd6iX+T1p\/a44DZz4WqcJDLiCeQFn9pPq+NxAzuRqs87YhaMRQbJ6Xevj6\/KP+krgEtQgKUGyE11KdWNg25iDEYU9xcvvWTnlF\/p4RqNGpPgUHi2SWI3cndjlNsQ9McETbMORwqFQg7AHWsQgAJOV\/ITmIN4bIycjUoVcCECiNI\/UmyDGagbNBkcr\/N1VAMqhpyeKCBjfmNNmbOMQ5PKHxGcLj5gf3VtxaUqzOvKdQ556ZF0XOPohvrJiRYMT976tlBcs5kctaXTrhs4p41iv2EuxaYj4Vj5govaHoKCcGrgDjZCWK+bTrj+Q+40iDpjZhLUmsTgMLjtB+dTXMrKBJLVACi5ulGBmAptki+5rgQj+JnmmlypcFPXaqpbFSf9D4lIWKxSmyhedd0Jv0ElH2b6HtJw\/WfpyH5FlfEZ2hfB3NC9CBx4RTu+iLIqEaDPGSTQwSUv3puSxaIuDIUPmR8cQdDPYniS6OZEWk2L+5b2RmB82DhIEmSJgGohkmn0R5+PE8GU2BrTElWQydOIBi9hlfKu2DswT0bDtTP3VKQ9FwSlhOYejX0Lm24Goz5BOVi3\/hYFY3Vgu7XekvON1ZNHtUv7evCfuptqrThPmTBgxxv9tvHfzCAukM7oZUTLG3Dcii6n3RQxOF7zkzZC6bz7TIJWvP\/2ukVuv\/IEjQEpueO+FA4KVMcp0QhmHHs2LPczI\/9Qu2KDWvpdx4Cj35lfdKKlZs9e85XutbQKRYG7mADKBTWG9mb18q9S8JC\/0+P\/eV3oeohQl1yFNipcMzX40TxIY2ZevMmqvISZnukUfyCVofi8yg2vM6DwvXucHxLp7xTKOLqNkWfXeeQWxP\/R1ZdZ09TA3N0ckvjhZ8mGVIf1bVnop7sktUCetM2MjjTKWmhSnsECr7XGU\/XCEhmXB2mFJ69sos+cnNgVCBDngIyeCf61lz4\/8cNsl\/IWlv3naxzZfbPZFbzGbInFpT0IIaXU6RhDPhW9EdkSdvK\/o60CKLRbTiMmG63hzcgVfz2MxT4o+XLXj6x0zov2h8XPMt9yfQe\/5PDFABTLnP0E2Yd9kodeo1IEJnghMgRjtl248Lnwi\/MtoaCdHqlVIIgujnqEz8\/QkWZMvfWbZZohJ7HREmsvo+\/8WDHD3+tGLc78Ed0=","iv":"b431ebc599f382699227325f2fdd2235","s":"801f52cd9f91bd3e"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing