How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No Comments{"ct":"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","iv":"b142e1cf849e248bcc91c16c87d8ffa0","s":"3939a6c5e67a4155"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing