How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"bcdf563fafc0caa1a1c00abea00a178f","s":"0d27caee867b08fc"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing