Evan Magliocca is brand marketing manager at Baesman Insights & Marketing
How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"68fa4432eb81eb89fe2122c8bd504459","s":"776bdfff6e4c4732"}