How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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cKUFQXT1+vFi3xJ+bstVnJa4HsH0SWTIOJtfRH+HxkBJjvqmZ8BRyRGOQfv3cypvViv4UcXpkrt4lmfdYhocDyorRdeV9wkLNCnqUXyxLT4CljVIL\/FB4M7SN4y4N8OEAIYpvQpGZftlw1b6bIPROJMagMv5QFRAY9EnnYY4t1kBCajQtb+qZN8R\/jVJclvLt9sq3M1WdCEwpSEHaMhX\/Q8u5IBCRC7SRRAZ86Xa\/76cHz3YlwssJK9HS4iZoF+XIyG\/5NMzxcI8gjvkD2l5H64QIaTI3fIN3tuDG3wInl70XJvzEUWM7HW9rwSzs3\/HYN3mmMOGdWg01oaYAzI7h34\/hnLfaxLzZEBoKkMR\/KncrhhVWchBsbL5Fgi6I4xVl5TraFmlTyresrz5vV\/1nZxK0uz\/bLYR6px809n7MMcAoCiXfpuYTeDqQeym4mhYXqn9Hys4c+1+BLs1MGyeYJpwL1mEMdGe6Jd9tIoOIKA2CZjI7JTjbIQ9ppgSIkOfGcQKin6T6pxxcO1XJlYkH\/VQpPbZ5A5pmG863CJwbT1rmwh66lsKREXlL2mamzEow9DmuUFDNqXeqkdxR6yIVoDECCRIC1bEtbMHwBRSSwvBnPsVp3MuLwHRzmL5ykOwzFEmp059t3JqUGpKou\/G549rvsOhe1T+2HQQ2\/cqibQGk8DXCh3ndzJzsT71sPM9tbfrESFltLaAnFAmJQVht2a\/ILVj6WdZLEIBUajP6otYbUO09v+7zx6oYbdvaF0njkKELkFKZNkD+uBObddnhk5ngkQmIrQoFvBbz1DHfDzAqXThwIlB5cZLnrKc+xc8BWf8a9KmLCOIfHSCEc6AyePAiFHC73A5Op8uf5\/Yi3eU+aTyN6uNeSdUuifVFLKnvT3Y0vPYOH\/pzcC7utW2q2zDw9ikb9fQckzQkVrhO\/HbqQYtUeUiYagS+STNq3+L8ZCjk1Mx39dI2w6eMkhy3IJcvTCpdf2erq6iYT3HJHc2awOHY67HKtsrIFv7zDs18xcL3XTKKIH3FztnknT0YHvelYg\/e8OhRbWiQclCjZtxuJhR3pEKcNyQx55RABelP9yqkts8QR8dLftCjKmWIhdfnh1\/QS8ABRYFeIn78iFQYbr739JHbiuP8ztKhqDl2Ji3T7a9nM2kE8HoBZ0bhJijqa1PRGCaF03KBr\/WjHiI00A1Oi34NzBS\/juGlna2ek21iCrCp9rvYm9pUDeIzNkvefgMzlpZzIvHQzc1LdLKGg9njFVxIpkZP01tLt9FigUg3c0b6bQUnauQkzqKeYG4+ZDb9clblal6EgGbrLevv9zebrzbCm3rOkTGZsYCYVVGFQd6FvlOc2wMHSw56Z8sS\/ECXii\/kyfAP4kg95LEsDmAaiBRsPiYxK+XxfINiO84XoWgz+3EDEj7l6bICYmhJ5fk32qpq1ZMrODomwcVl+VJEKYuE2I0GIP6lNEYaxNH3Xu2O\/+PEOQkdJ\/dXZS\/gF3Bd\/4dYH85dwFma7BQ1\/vhW4aPX5ZuqBM7XhCYSifkWP7Dt9xnj+cZo2c7R6ImFyvydSYgveZs6iDKitg03pRWXNpklqmz6tLpS9oHi\/8f\/Bjnn3oJ6uYzgwiOP+hI4dQJ03yphHWxGtiigQbWaGFO\/9ND12PfOa7+8Un4RVVaMopEHPuI7u+urrLTBDIWCRjgIBm77CN0WOFHkc\/zwQAnHow8rkt4n6BM5nKsIsOUiUhnddh3VV5wM68uLOju8Ir0\/ameT0Y7RWVHjQC3ncU127GL2YgSV5kKXkNzH8BZ17H14J2ejhKY3C\/Yd6yRRuHium\/5dldcdKHnum4ByL6xCSqx6tBLNmCA+eh8YDEWoxDcxtt3qG3gn75njIBFYqunXuThDkqsI6u6rfaVw8VLNlfjhNsWoOkMT\/P9w8\/8wToMIwAFjDciIsad57WGMj2tmW0hIClbHKFMPiz7c\/tqibUwckdZQCgz8Mr5rf4mzfbfWZniD5QvSFiRWu4T7DOYs1smPSGAUfamiaGV8eCkpr+Tb7B+ZuSNu\/XvzqVJS4QzQ8YdSOStv\/gxIhOyGZE7jteuW0m0ZDJk6z0PSsk5ghBDR4kdKzMmAl0MTcO5g2wNZmSKv182FlLSxA5gLhBwP\/5uWHISdGuddfgD2xtlhEp\/GOIoRYqQ13Y9hf83+8pAxsF3LWcZLZK41dlaMVXYfHcOq68\/AoAFiQ5Q+kC2oHJhfNW9KFqycdm7FZiVjseavgpKIf6YHreY4juyadACTWWnwuG+KApmtG+4ZyyiFcYZuyL1GXMTI6MVkGUij7m\/OPp3WvTxTLHrqYx5qXbodsnzlY7LeLP2EbjVsK3Sad9+424MLRFDOt7dEWNmKm\/bBLDKhboT2sv4lSRXHlR2XxKPl4I6dSfD1LXQJ7LePXI75G8X4HjD+oIPBE2HbL0+U5Wzofj7RQ0M8ak+Dq4fQFe5jqB33yaRFt3BJ3YqvpVfhc9ErDjK7WoE0hOg9VweGxLoJdLCWwON44ni7+zzTi2V4vYq5hRUmC6TbT+AyNdca8oqL0B3vQZKvu5v8WOYQwK69gVQ4IeaIds\/1V3QU7OvIlg3ixo3\/mtOcVBvIKAodRBEvNb5beYArdegVhPZ5OsU+KccHNs7thxLYpXA1Mu2oce1Rt6OKaPxTmeYv73QNxsM1ShPr31JVglBGaFs6nuBsTpxfflVoVUtfznXSGtTG02\/jyschFW71pXyhCUIr2Tf86baZ2h2mSuQX36selAkFK3jfGsFLDA16wwXu1arPdnE\/JOaMgU\/ZBlrfsrYyVRf7GVnPXq\/Y28E1P5lKyZeruzjHuAzM4zRQl25utW+Osqo64h+ZJALofPAnY4GwxtnQhbb1raN2ynetc+EMx3Iw8Gdp5Z5fEJNSpKalAuLW1kyj2JIcCogqUu40pYX1BANfZ5fjabat3tkcwJonFVG76Y5YttwsfxwAkQxLS1IVGy8XF6OdoOR5yNDimNC56CKBMWYm4+aravXBYCG5YI6Y4WAI9BlhHg+KyENfDfx75ajv8pwWkthTaqkPpcccJIF\/iyKeVuYNlBte9SbdsCXT7h0+71p\/s4carDozUFk0zwVHIufhyazRinvpb91y7YrWQ0VWxd7XWCElruBMHrLPiXB\/B\/5ns9a+6tgqsBwOrX8oEoJ+t\/iaeoI8RhCTZmhE0fOXz16tOhL\/1VSRzTS0c7Nr+ZedsRit9iSHHowOHssl3Y3FIf6GzfLFRfo0BPWtJzkVMbLiS7HCBrb+xZGPqMF0vLnqnWxCd+CB4nknmYrVDPjuevQRLGsqygDkK3RIwdthVFgxP7TL5qCm54yNsegfcEVPd5bWXn\/J1W9BD52CI5GSOgm1ow+327WhjOHt\/z2NFoWQVdDxMoAAJ3oTEnLr+BjsBlqBgNjDI2tI6Kr9Rx0KKgHjs96NhF9tiXS9JKcf8h01mU1W5TjZaTEM4Z9holdAXBBFJYQ9x37JMq6Se6j3k+cUN37QubRHt9U+2JTHjKRKQcfO5R+3h5iI+pMOfAImMZnrCoKz4aA12FQfikWaX0becpYvxlHKrWY6BxWhbGqqOBCwJMRKRVerupyGOcbBu63sYGkzwffXzYTwxdm\/S9sHtKcxB0agxpA+jXfovQuH7FfxzKsioLS3QLChTpG+XWVSnEWaqPsJtupZUIWOtLQObnknBsw3R3fXVdD6SOptiee2sQfAhKfU\/G20dMhrUPZAxYu15bdKPK+1d\/Pye6WCKT\/cD3KeEnmUhio4Yrjp46L5kwdBpVCOXb5bHx8YwYJ6Z8brkiMxQtE7B1Inx1kS6ob7TcVrY9EWNRhfVvhlDn4F86x\/qajUlDqnLyXpba0MfycIyo2kiXV\/lNMEpv0YoaxeO5IPUAiKGiFM8dY6VyuozRKqaHfLJihF+ki5syrx4qGj15jFMg\/zleTiRxWhcpCBTrFdU1lo25HpSce++MLFiJrzcvVlQPuEuh+FsdY\/Fy+YO4f4PVOzddf5+9MNx0IpQG+OBhdcTdhujkdSmYb5EUahocIdrxGfBtbrJtUrUmNkclrZRnLpvRaaO03ypiv4ncpf6ryi8zMzvcp\/OkaMxCb9Bp0uvF5kseYMZPnXHlIGTa\/1UH7zerWyN04M1KhUrJFlzANXzwwU61UBos5Mj2FI\/KT02n4i7ETFxGuS3JcEEQoUTxGhGBhx\/TKvonKFDehBztJcoNOHCTMNuFLTI5\/2H\/FZicsLyQfMMg\/hXn+WBbWx1LEE7HmkAQRfdpk=","iv":"7b955493655cb3819494d21f24601901","s":"191444c2ba774bf8"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing