How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No Comments{"ct":"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","iv":"a4fbff6d48793258ea23ad302699b81b","s":"e1da456da3822801"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing