How luxury brands can upgrade cross-channel services
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Multichannel,News,Opinion,Retail | No 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","iv":"ef27481499f2f811196be0b0efb1c576","s":"4fb46aa67e45bb15"}
Evan Magliocca is brand marketing manager at Baesman Insights & Marketing