How luxury brands can use data to make digital experiences more human
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"6177632ed5bff53f751a2dbb8d939bc6","s":"79e492035168e0b3"}
Alex Levin is cofounder of L+R