How luxury brands can use data to make digital experiences more human
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"c1a51e37447deb05e277a0d703b26836","s":"255682dad5d71c67"}
Alex Levin is cofounder of L+R