How luxury brands can use data to make digital experiences more human
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9a0adbee60dc334bc9c54f75f5ddf5bd","s":"0c9168999f5b9f0b"}
Alex Levin is cofounder of L+R