How luxury brands can use data to make digital experiences more human
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"da147a2b1875c9f8c91d9ddf26d2e02a","s":"5260671ba623da06"}
Alex Levin is cofounder of L+R