How luxury brands can use data to make digital experiences more human
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"28ad36bd72a5e1f09adca9549dda1e8a","s":"14fb52eb8e59818c"}
Alex Levin is cofounder of L+R