- Luxury Daily -
https://www.luxurydaily.com
-
How luxury brands can use data to make digital experiences more human
Posted By
a Luxury Daily columnist
On
April 30, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
No Comments
Alex Levin is cofounder of L+R
By
Alex Levin
{"ct":"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","iv":"53f39c25811e0ed42b7e901354833ae9","s":"c519f7689de31203"}