How luxury brands can use data to make digital experiences more human
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"61ed884dc2d989ab6eecfff563e1ba8b","s":"3cdf7dc33ec645c0"}