How luxury brands can use data to make digital experiences more human
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"25a178b09b39b3904e9720423eafdfd2","s":"edcc81f0cb688d08"}