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How luxury brands keep their loyal Chinese customers buying

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat Burberry's localized Trench campaign, featuring its brand ambassador, Zhou Dongyu, has boded well with the local consumers. Image credit: Burberry's WeChat

 

By Adina-Laura Achim