How luxury brands should engage on Instagram and Snapchat
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"eb98060446fc4eee843ed6fd07da68de","s":"7b190bd58df7bf12"}
Gabrielle Rein is creative director of Viceroy Creative