Gabrielle Rein is creative director of Viceroy Creative
How luxury brands should engage on Instagram and Snapchat
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"531a8e72ceda7bf138a2fbc29220401a","s":"d36a9a185f0f5b87"}