Gabrielle Rein is creative director of Viceroy Creative
How luxury brands should engage on Instagram and Snapchat
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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XFUUuOnsSFBdWQA7R7I8gi8+qv8+mUKWrMOGoigutdj+W3H62nM7DKyDDEJ4LgS0xb\/d2cNLuKhLyuUy\/5YsV\/w7LIi084+jthdph3eyKZc1fg0ksCNfnTX7EWRjRadXKoD7JmpETYnrHwMj0o3s6z7FXIhZJKntm9jcTSHST+nnpUX1rpxYcnUlVkAMbakV5pS\/Hhh3AT2G7x4afCJCIHItyD8nPL5uxhTxAoIXM+0HnsEsPEd1Kle5ZOiHQfAQaTlAXKesm5LS2LK3SFHCVHGn51aNumle4cfyz2peZDSFQ5mBP64edRpf96PBrf1UX0IdHDaQ4RO7A+IJ5p6ORia6lPNlq5AFvpO8gC66QGICYwyzXfZw8pYp\/85sBUJLh+Dkp8MCL8aahszz62S2AE8pdZOCJK2UhiLOMLdme8JamHfnW6wlyKsWUx4NlubBEpLPOjDGz5aftAlUKt14W2GkcuwiW7M+W93HXqbNxqzVgxuuiWsHPlTnAGefH01\/fl35bphimaJnPWoXBD9baLXyj4YW+IxdKHN95Fl+\/G2DR1Int6SfaO48du52B8LqBJBUkqbkFtMiKTcCeOF5xK50CrYSbHstO4l2CsaG0esaAxKGJc\/gn7DB2APWQ\/mg0mqnjX3Yks9uokCgMj3gjAIMEcfAOhevkuDF6oj3dlb6kg49lmD5FX\/pTiZLD1lnnzgihc+DxhLrn2efHQnhedRAMYBxbCXJg5Ywtx1gQdon4TcOFBbvaJo6QrUDJZYs3AbwxRfPNO1mcENFbDkM25+K8JDcuE7cOqikmjVVf0kSetTYDpKHMp9T7MOHeBD2xCVQMDNKW+doicCZXdcAAZ7yJz81BziCPx7C\/mQFwQ0W\/u5Gxm2ZTIOcstjIZdLwtYl4yBN8hiTXHXaxE9GNqKkY36ZWXIOpH9KFCrLOIhUh+xLKcLPVAYiUgreZVU1QwDgEdxW88FnC42BtMsmGViGvM9u21G3f2vbZh4IHklKPJ87ndc6pZ2HjGpEC8P9GykL464\/x1gtSoBMzJ4qNyY+2xkMeb4ad77SoIawTzdEFsEcN\/O9U3A8W00hMWeEfvw5lv4xOwlAHQCTDMXuaCfxXuNkVZPigN3efRAYlcupnp359mXUxz3de8TgDQ2NTOdvLYtP16O+fSMZcBUHJdA4LVIHS\/+5I0MQ9SmhVOMDvK0+JsShmBQ5XbLE81gePO4\/nv0Ypp7BQwTNKXaKwxcVb3LOxxcd4IUDkRVBy3nniXo6kTCu5QRGARIk9HflI6DSBHVzw5vXRBTK1eoQP85wAtT+etZTDxU9x0yaRwfJhyx8qxyE8+mK3yYia5IbvMCe1U+sU8wam\/qwN0xR1PEwWoSEHLw8Rt0GsWTeeyqduWMJCZLjL5pZbdKkp9vzz9FSS6yoeZr6Nzf\/VWMows+bINJ\/aV7t+y6jwqye52X9poUuqZT10xyourPhdHGIn8xckG2\/wIl\/gSchvtjPdHI4BdWpar9yY\/9uQMMuB235sw6vz+nK4dzpPBOIwAj4nrhmGqeyUS55hq2QwUKUh4Rm+5+Uxs7jRB1jrzu21qfwUXd521MGWrrZUghhm6X8qkiysYOKZ33qt6VDUCkwIqK4Ri0eze+O7nxja2LzwQy6hnITbE8gDH23+tS3NQvvYU8Oj7YUwp\/2VtSUvw\/BenVD9ulZRgBaezjxjc4Yp\/plUK6QAR5cLtde7A8RJdrA990Ky2V+GJll1suu1fS7cBFxk5MHDoBs3ZPOlsjiSdLeq9V3I4wrA42n3s+0tj+n4wLR5apUonihQCkfw6Ju2hM9jIEgu67uSAPbMMGBRKQqBqKsdwIv1WA74ENrNaU5oFGLWyZRl2Qd6bTmgHU2WOPHk8aXl2tYJKBJvaJXYV0pnW4RwR0qHqrC5bTx0TxHxtL7T32Y9TIIR88piBVMep0HVsT7vWKnpxWIZZX8S+GKlofdGaEmOKDp4ataz5+Ap8l9yQ9vi","iv":"82ca64dcaf71b3c1869a5bd1efca47b4","s":"78a981aa418ee416"}