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How luxury brands should navigate Chinese fonts

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Image credit: Dior China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Image credit: Dior

 

By Wenzhuo Wu