Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
How luxury brands use subtle signals to speak with an increasingly savvy clientele
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
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","iv":"1e583389f8336fdc9a8d7ef38c5cc66d","s":"61c53f22ec866653"}