Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
How luxury brands use subtle signals to speak with an increasingly savvy clientele
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Sonja Prokopec is LVMH chaired professor in the marketing department at the ESSEC Business School
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","iv":"56241317ab3180632735d4702b06f9a7","s":"fd700560b811ca0b"}