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How luxury brands will leverage digital to deepen the VIP experience
Posted By
a Luxury Daily columnist
On
March 9, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Alex Levin is cofounder of L+R
By
Alex Levin
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","iv":"b873a3a278f567fc8a395678cefa9484","s":"548456356db346a3"}