How luxury brands will leverage digital to deepen the VIP experience
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"bf036112db8209229aecb24213b7ea21","s":"14233162e10390d9"}
Alex Levin is cofounder of L+R