How luxury brands will leverage digital to deepen the VIP experience
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"12c49df045c679e5ab249f1c3286ed60","s":"eb8d8c7fad739d22"}
Alex Levin is cofounder of L+R