How luxury brands will leverage digital to deepen the VIP experience
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"dfdf19edf450c4a3da8b8fea033dc71f","s":"b01a596d1db7c7b1"}
Alex Levin is cofounder of L+R