How luxury brands will leverage digital to deepen the VIP experience
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"PVjqPr2Udp+4QhC4sIe+LWTSRhQR2yOg1NiCJ3EYiy5LTTP67ON9BU0fopau36l16fgb4aMTF46C3\/qbkb9niqMvB0dwTzLahvnU0Au3n8\/5IJx7AN\/kxcajd7\/u2uRREbXpCuW9hnE7n1N\/33yB\/lupNEXhcsVBPkqu2V8fZU3ctl3PYe\/dIElOt2XvB7pNxpckSjMwqn1+NHKJf\/0dQTxLBz0HAoZZyOZH240rWmPyVgXJU6hViRa1+qsH7CNJXauxz3DgsbNMMxakRgryX3cnuOS48OAVEeEb6grnCHYs6yA1SYoY3Q6r25BA040wRrOHcgwEKGeC3042TY9e8FD34Re2oP\/6kAcnD3hd+3t08TH+Tixo9p39saueeOS2780ClVsNMHEUF3RV2nOJvo9mzGRWPjEFId6q3uhSHXCYoUmTDq7e7I4y0YM2Tbd+XRy4qZ6PZmM\/tHEJk9qOcONgFjRbdOWRrNGKCqfMU3SQy4pnCLUgxWDbcMNDX2ClFHVUR2OTcBkP52c3lCN4JwMEGIPRwTQEQAmsW8uKmYPdP45gwopdqW3En7kEUFi1mG24fbYMbz81qqUi8qASxmCANvBVqan6Oi+5msD5iG9qeycLvDMfB+Xhq6nWq5SXIF8mzhtaTzLZS\/YJK6d6un2AUY\/kzdpeJuRm9OEnMqQUA8wnUgunTNk0beiUoJOdpq8ZDjEO+0+\/HlU8Frf3HJMyMFOeaSVQa6PgF6pGY1IDPCg5KvMKsrsYrhM5EvR6548eqTTadjH0d48inRHR9VhvYADsniZdhT3e2uDKXifo8V1SB7nAXF5Fj9YEQdqpUclsvycGREbJCBi7\/KgRL0hZXA32QUTsTwOEHe1mdkGW\/GsRYuVb52maoIn+nnlHnqT1o6dhVboL1XEe5\/qRGLwGLinYfn+XejT9zXrBCGZsbT8U2urGn0CUvYpuAq5+TB9ZVS6+CPsVLqa1Vpruz6Bzwg+RmajcMMVqU8NeLnE53Yh8fsqUZ1eAy1XGHTPPMTDjcHych2qV1OaFat+4huFBfLYfOKxgiHOSLZNtJgamNGs6cYoXOJoviDuufhY9LyGb4pmGhhJOoEvdzmy95twk22VYdUWcp67yTZ9k\/6xPYYxQsY8RAAM4jM\/ANVcFjczgemAnFOs1p8nNk7+OjImDK\/mJf7uJ8EKmVc318WRe3UxAI5xMKnNl6+1o9e4gc1dnNuCw4oA7XSCZtbTHccQ\/AauM8VXpWfn4PfbXe2XIDtZenyDufpNAaCsLI1lJYfQKccFm1MvCyWSsi\/zgtTR462AmpWyJsfE3OzOOi8F7eHELY4HIGmNRV3NuXWuerHxU2RvEzjQTAs6Abfpx7EDwPa\/WDU\/QlVWtwqWH5N3B7Po4L+88l3Xf+aJYm4RiCqh0P+UUJDlfyERl7HnfMXUfsbcpCyqHbiHC5SKcCeQ+4bcDbW8G5RUv59ALCGNs0DvU1REgkEzgXRDC9Np3dW2KUs8AF6xF8hzg\/Y6TncR\/3NbFuun48IssPThkiOG24IJnTeFGZFv0gy6QvPyAKkfy2kLSLnexN1uLPcPOvUj7FX5YJUo6T1+Sme8GHzway2uBczcHQia+30eJNWkpRnOBWwQbUx5mqhKGnXmXhtAmDtrClO4H08PbBnfYWtX0ptXrHvBIszBHJElnhr8ZyRsMCKn6l505ntQsg4FO6KcsUNxEaVxmYQRFGmw4V1UW8Pq77tXX6U\/COVZMyPYqndDKMLyQ2qQQPlldcMVsWWzVlJXv\/eOXumdXGGfTzTBA37JJrShkiPbl\/xN2MMNtMVB6gh7hRiPpI6LKxu0rsjGPqYHtcHhIT8SaTPv4jdrN5BdzCGp6fzrmDcFmJcuP0i1Ze6czsGUCij6RJ\/hrInJ3zGJ686PqVTdQbkNwhEpdwwp4oNkJpjQRFDf2rScL3VeYeB5rzJdc83agsK0s4nwBo6QVYKc3dOF1zUcBLPUTMDh5Ba63OmFxTjcY2N4rBu3aw0MZ1BDZrbuJI9oB1wltx6PcS3f1Cz9PExScLwJ4tXV0B8TxMyYlMKSChYckCEW7m0t9yOD7vGZLRN7EVG+XKerdS2yu9ugy6R0irW9BGMVpV6wWk5gduYO2nLO3tCqyNbeRpZcZCH7YCCZ\/uLyOKSgDurP48hYeAsyfFamxxaThdi0MI\/ChpOPNamc7l5JGPxfNbzFBAgByzl2Ndf+E4C4Z+YYTDjqYC3wfjxLPqeTZAoNQil1CxzX\/wkKi+hcQwADMrDYZZsubsq5JlFlClUwzkdvO8cp+WWsKa0yPZsr24GvRn+yE0S8Cx3QC4XldqOTazacvczeTofC8dFTx\/09xw0RYWx9nmmo+PwpxHs8IUaFYDVf\/SHuQrqqmqxBhmt0edJWyBeXNvNexkgWhfSX+Lxdlorobv7zcRCALEJdZOo6A0nZ86lzW\/Mpj4OL\/1f8UIFqvQpzx333yXuysKAbNfxdvZM+saqalAEdgbuEqtt8ggx0dWwAI89LDwSDwzCHQCy97TGYC9XX8XjUUekpqJklLRi+kNwBcXjSUeXsXJdVWOuUOHr5Vex1auS2XFW3JHLqofAcjwxQtzPgntzX1HdejIs6bfL2ji636nUvmF8+CKMjn46QwHREsf8RuDLB1cQJqKJj0I7MDalon581dY0vIMQekuRbvKIGa2lY9bLyaj4BJhxSUrQDWqtXpVWFt6tR0P2BPuUvGPFK1vSNB5NBMpICnGaAEqImYfdmPVq9\/0jwbiJs302vtJd58fsfG9rZ9XwBn4g1TT1AYw8SLez9Y8ek+GAMAXYXjAUkrwoVudDaNKGx1ehLTT9\/kwJH+wGhePQiN8KYJyCAzQpAkrrbVYsyf4YmwsQx6ZCe1xDSvd+4OhF7G3ABN1\/JA9g2j\/+4UAJhlaB6rJ7xiotnf2MGXVW8b3PebSTfivnX3\/9iAm4UBwRsObOGx49yAWIyUl7TmHtNXHLvcZJ6oXkeYj3TYdtb38Ju7\/h5eMVSMCN+jtR1UyrJmNev\/c3x4ePxUxnwLK15g+vrDNyvcI4n9LLmf53hsXgYpXqwW07TKyKnznZk6iqmxtzsaD0Ygasq4m10eb9ICSKlTRyD9TJ84Z2VXagqDno1Aug7rHK3aZcYVrkrz5WZYGKieSJKSKDjy8iM+406QiAetIovwJeKNWWiAR0T+YXFLXt74nQrIU\/eMNLk\/ctw9ylC\/p\/th\/1z5EfctTYgLlxicw2T1rP4yfI4fFvfbNMdXimnRd9mqdCCGV4EqWuGPGYkC994IA9eKnzElPc0+q8igiSCpAO9JwChHRXhpSFqEmkuaTLJZ+sOHANUCrAayZARbIVgtIFUYem5ORy8tCARc3XZdqNZj4TRuCo+dPzEZdfJqZhSQEBsQW\/lRROHk6vHXgoMfu7q1uHJ3cXQyuX86d3c68g1ZkuD\/ppXKv7XwoR7mp3sDf5VCiYA7Chbe4LC0j5qlZqLTcyq97GVEk7B3eME46mTUP4Esq8MWbgg+5HdQlefNc2tbKzfscc3h26NRBDBMWKy7xhRiMAU1N0JCCn8ml0\/CgiQ\/8e5594mg6YfQfHynyVTkuS5UTGLtBZPnV\/xd6jBxuQiNTE91q+Kg5P126uVd46Ufmo+ltibpOVTei0JoEQUrWiD4d+IXfg3Q+\/eZc5\/IlMVSrFwU3WP5Wo0TgqqD7SyM3q5L6i2ntXnKLV+MmzVWvaReBcI\/vBtYVmU5iaYI7uoiN3VkH3\/1+mxm\/63atErINOkfSbia4HTwgVleRW8d00+6TlGnAfIlmd6TeovRjjaiOuPXMIvsqKFtvfzeJMize5iZaiX2DGaxW216a0aovKFTaCDDmIvqNFPxylll1MSQntrJ9r+2IBHYKpOm11El7Qm4IRVD77NjZ8ILhWqKwsbi46SBfiIWPi5V4EX06Fl+lJ5GH83FPyd2M9b8A+RA1s+YmZtYLKoypl78VmcpGA0WNpyGx3Zht\/7wuiiuYRCeJcpmR9H\/25yt2D5Yw72lVjZ3NxcLb6wfz3+cBnw6V4GmH2TqTGEuDOPPEyeNRlbCa+1Km7\/unsgaCVl2xLQjFgTV4T19T7pG9mbppnMT4xzntT3DHje41SUV4BvniuPUZLD2w23WA8QJ9rn3X58Qio0+aDkeUn2R3z5fAbxzcglycU5dgA3xzIrjyPGjAdZZ352fcMBd9hz1PHDujwE5Kg\/Ane2ve+0\/WCJ9cZHnq1QFSLYjnEqVtL\/50KoIi1tgf52AkdXUALv7RoRvTGmcAG6PS02W8rpnOosWB6PfzyLTZhn3rwC8b08cMnCfrrv5G1gA95ntRCd49uLpEA6K34kYoVmRuGZkeCHR8hYHNYz7pm1FDYw7Ch8fH2ERgr1YUZfrPI+qpCBMMkyySx\/UzmLGp6ZPWWoGykMxQO5JC1FfrFcf\/l\/3bwWetHa3NVdq5O3IT+wv3TRfcO7Bhcfq7mfsYnnpS3pyGkxWQ1i5M09CsRdSmbqw\/DmNv5ciiwbmT\/6zjG1nTJhZrL9lOZLiZNk3IYDIpVs9nTYtoq729DNlYNt2V02GuQynWrOUCTRklmotxSE9zf56b+psIKyGgtpXT9huypWBJrZa\/8QdaGl1Aph8JNudNP9O8IlLMmcp51hp7547JbkgVayfiUBZ2LQItdFv\/JxAd0fTPkiABg8cv1nZOx0XnsG6Ty8LOQXy3NHm7Ih0ARO0c8sV5QNWhksnXktZ7UkfF7OU5+GxjHqEq4wsKtokcU9cCwe9F1eoT9JhjMt6UAs4WQOHw+tBm8HLyWfKwAMyg7EcKyS0GaxI4E4OAV8pq5SI4MQ+R\/kcDXRic+FTbnCFwvdqIhdqODPGjQp1uGf2sfpuk5Za6QsVfq8CY4ehHxdlLK0e2W83bOhW+hS9iXQRsYR0oKA9q9nz3BH+xxsHWDIYC1PhkE1XVHflhbBddNmLyFkyh30zCxNhx+2J5YSHNq3QswZFLqSisl\/TIYSrx0pdkXiJu9n8Zfhy1AhK7n6v6KRWCHq1SuCk5PThIn7EpUIhupcgRGGngIVTTqY9WF15y5e1ZPHfs3XY30AFqsd9f4ES46cWn12LzoNVB1DQRRnIpQY0leHEZKV4lSs2zLqUX5\/IOE71W56SgVceEIWQWMFpE3xsbPZ9Fy42W7ybh4nTMysjRh2IsNojysrWyJ2SGFAgLzZzsJALDUkxych275YLbjTcL8KdfQMjkkW04XHanfTvkzdlPQ8tUN0jGmPs2SwDmaMqL5UqQ6KvWkyHrHIwkf7ZjqrLJcBDCShyLTuTOm9XdxS\/KPxtvCh4PXptp9N5G0fy7tJ4r1O597FxaDnejgRr+JQP78uoUkIzbmvxEtxuAn+jsqFxadwbbG7c0s70E0rvpJ2sLvvf+IRW1FhL3vj8NLVjnDrkxQIfyrEGYOrXHQlGdlnU8BDFokoeea0tZqlv5TVHQlP6hvp+1rY0y1yxDy+rGMvZFTP2S9FBkGqj3WbIz6O5nKwUiPQNuKhP1v2OUFPp3nWm7KmmSxGJlaKYLYZDbDnHchEoQ+FLuPDdu6pN08dg537BFDjmBMoyDb3gCARk0fq219b4JCvQUDyPQgbeTcZ4z1XP2UXRdI54F6zl+3jqPpX4JqAzZYtSxcz5X5ZY5ClKbk7KLx54rjG5Wl51fJ\/qP4sxQXtdWiJtG+lyMapE9w6NZLH5K\/\/FofcYdhG14fjNuLxHSm2buaUMcohv959B7ppC\/tj1HwkCfhMA7rioG34rH\/VVJuUKzrZIuM7tQFppyzYJXu5CBOpMuvI441OTmYvydrxjeylDoynh0tUTaggMcoRt\/QKisHP\/ZhnJX\/RZS9aFmjxb8iK8FP2fjjYgxNR9qdhOhU0BJ1Wse\/PRljaEwMlJSDtye\/IvlXfcaL0NVqTEBAyiyPDwJuixLXASMWaMLUZW54k19wTU2QVXQMdaZsezgClISwQfyB\/Ia+ATnF+dq0GT6bO0rmWK+PIdKTCJHRlreJpwL9LZ2clHGM\/7Mv2dPOl6iVdZvIl\/SYQY5vTDTzXXLOaZ9HlM1krg1Wb\/zQY2FJPLzONeChZksAx2qVzPxOzbow2pLXZEuZgxGTVrbI8ZZVmxMwgxF5iY8L9y9GiEjwkn0H\/TsxorRHO5x68k0TbZrA0TaHzl6Aims84vakInJpntEQfqWBcG7XJMTJqTaI2hpt4bplV5hzOLekCtdq0ZPRitvrkWHLRSDSfpuBa\/cThwf4T1vgqbgOC6yXsmssx\/933dixdOoi3ySHM+dcFIVpnpzDqzgnFS4tOdPY5w1amk2S2Dk5RmUrTfxJ9tgfashMvt3jZDcUdhbcp2ZFtjRf1hewI9EIdlCRYcx4joR0Dn8PcprkBgcMQNEI7LjpaGZDx4BM38foVqMN670vUlGcOmtWQ+4NYjJnA5XrCzR0292DcmeIsjLI4M0OKcukjUiyKzOTVxCz1+8rz+C6Uzpwo48NDB6NGhDDi0sYMWhFwVJSKcE70FSidZYYqRGo8gGYJSMou797z9VgKrPmcaNif81AYuDsxnL\/aSbKMG4T7KXgg67e6c4KOsHHAMd1NbN6GFTgDzyKMqN7Fiyvi0Kxv2azlMMYVAL6hJNBS2i+3JUOiQFXKfHdg+hsHfz9SzQ9gNGoA9grHXNLB67DtVYkThtqAqE7849veOBnYd6cfAOoDgCk0nglXy3gtx3P7fvAkqLdMg+l6Ds785SKEMeyNHlHunDUiT\/4dg1chb1+NH77MDOrX3OmtvnTWp6XCaPZ0c7FL4eEWBmHeXR6Os+3WiD9paigiOkAhkBgCXolalOq0CpycPpMSvLPlO5MTFuC2ZgTiHyAiq2jGqK40p3\/t5ewiCAKV8KNtgkFtWgO6BM7o454RKiJQTPjJv8fU5qWM8amyhVeOU1zMLoPLSH9p1W2Y6avsSenH6SfOho0z\/jErMa7KUZPn8M082MvKpWSLFBl1Mt9R8YnoCj5jIX0PZOw12aCx0ECa3OZQZGX5BU891OGerhwUaGxFtbEe1V\/qmUwF+aNqrHfRsVolqcnqlRuK5ZoEOsteXd6DxunKY+0Iiw\/XEZDU68B7SNe7wxY1Ubhx5TVStz+Ek7fDhuZbwUszBNWVdDb3eyO0Y7sukvULefayzWsoP7si0kvGKM083oezdIwZTKlEZHjorv4NfXXeYy9atJ28Qs0xFwDkH1KmjnJ6T9rUN8W7coNzoQG9kxU0IkRuJKIpaO9kSHOqNq9bdNetm0nHKGSikXYU7GVXSj7uN6\/b1WO0lj1OfQTXw54QnqhLn\/5tTph0LnIym5O50wg9sfINnn+RcMaGntvhqUkEiWFFflMORqVGqGB\/JNYGW1Ws\/V6l6XzrPY1OYYtQ7EqpGLqHuYhH06gA8yNzTDLHRYteLDawNWJcb7Wqh4Sj5soItoozD2lvyr9VKVvqZAKC5mu3QyPCyutRNr6bG4tPP6UD3Eu7wTKfMEm3a5z7jqBCY2LIPSqboAclxvPc96B55+0dHphoUhHHS3u0GJgHGiCFWXdspCSu4ppOFg3BOKXh3TvQ0wVwfYKdgPhh5Q7qI4FM6Km\/6bF0pjsnzYQPntsTqVYPAM4zKsKk9g\/8DWhb40vef4cL2p10PE8gsnWls0c9l+m50Hh8KqXW0OjzpDMYqfHF8sdDcQ5iIXZtmNasrWgJgLxWwXlO\/Ki9kjIhKOCZVtUQwwXveisMapBKEPdO\/+LTSHLVgt7EFvZGrznPEERq4\/aKsD6fU+SzHxQBtthfpg59axvWejc\/4UwqjrOOGXv7U+CftV+11bc1FI82lOXp3hhA4jCsPWmSKZ9hbE\/hJM82ciXL3J4HngdIHtjxQKTJwpWsx\/UuB3XUCUOGxRbnRMCXuJ9LBUsZqvvV+n140nJ8ON0JtC+yxOEuluPxJ2tacdds+g5uypryyUaGjBITjwpGs4UzmvEcNgwfRs79FHlFSJMt5Ls2c+TkgRlen9OEytEc992JktH4DUWOhbRRYdaiXN8TH8VddHE63j0fyil2ys5UFQPDc6\/dkh82KvNNdjlAxGQpfQgawyaM3sQWwcimeB04Xj9Lg9ksz4Dt0JShC\/UuAlECIDgP5HmUU+IT4w5wAgGLsduSyZ3MA8NJOWRHJH+l3wK1QZ2A2Nz46JVZQPuqdc2WH3nAEhXYg4wOzxVLoNtsDRocxq2SZ3tdZQqWQw2vi1mgLJgnm2+kfpDJFDKu7XigQnBKB21GE40RxS2L2URlzknzGoHxPPXO6RjmZPrITMK51W2m0O4fjw0u+jD5TmohS9eaxHpvOF5TGHQNY4BF74qKXonuOY98RchlUov9NNPVjwh8ufd2tghgzSjhH989vUHOGgkGJ3i+gu7harpFpFh9fxDftgV2vF7MKxjgffVXF4NgYnwr1w1Usi9AacfDT9FnSPyct04cNTB8\/3d5a52by5qatiVvVrzm1wPtjmKqf0lKXIcoXROpHsKq2kE4vydLNmJv4ZhGr1TZX0THC56TDIf9hk9w4uTyABDeiXvPcbj88abtZwBiz63Oah8k5WppR9mP0eyO\/\/rdCjr4j6+ZxGLSvKLnVG92cx5hlb9agWum9YJhaC3ZW8EtQOhINQ1aOSvT8dquGCWx+ulyq3lV0gAmJf3zbYwccso6StIyJhYGGeyN9BJqJdqDVqaXwjSQP7mwloAv32MZCOv5O9kD4qXeJJ\/fQBNZkF7x+oGfhcIOd\/qblHYsbMRpKs\/SIq3iSPfN1cHuJWde9ihEiono3LI1BM8fnPYWuVrsm2J2xReR8tOVgtoSjqR1NWvksl9Ra7t+NcFPzTC3xIdbigYlKsAYEXcOENjKv8r4uxEE46oNdqbEEa8Cw+etqDsqY2IdX8cVTndVnLAOaWgHQzc9+SuLYyXJzP4+HxPzQ2l9wnGZpBay4XqG9HiqW1PxskHsFdeINSpsiMVwh1kfBTIRCgADszGijH6pIeQgAk9Sfspxyf8\/1WIrQiRCNkbVb\/z4Ba6srwTmuXHnbz999VevAHY3he6FcwkI+YXltTpTYgmulhHZdNIZmzRqpSoAyEYfz8LTQGMFOqJ2R5gZBRf4DszUKoy\/+5ujDTFr9HqISTvVeERT74ItK+pwJ2dDKgtL8faSsvKMdrOTBSMUVdVcz\/H+GqEaeuQ7HQ3lnUPkvZky8N+WUnqBaQ0BtMNJX1JBNZ60=","iv":"25c4d5310696b4134491a478eaf8a3c9","s":"150231b64c32a29c"}
Alex Levin is cofounder of L+R