How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"93d5a9d7e6f5e87f4cc454fdb5f7b9ce","s":"8963465f918a5ce5"}
Alex Levin is cofounder of L+R