How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"53485d3c1bd12ffdfd5905a8fe79bf5f","s":"edc5a39fd1cd4e18"}
Alex Levin is cofounder of L+R