How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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7BOhxoI2MEPCTfaKkrz6Kt+RTwFqtib9O2FJZn5BaM33nZS54zr0b7P3\/aCOAw4WFWTtUMBF4nLlKwGa8hGrL856c0MQQLmGssHH27McaQSGmSJZYOZJDNoD+tkIdhuzjffwqRT5GLWlKKEDODVm2+S23N6qKfj62kiAcilyp+\/cjOU2bOWqyNTcmWbW+6cbJwLR6cpiIjJv5Sf7ukUp5fG2tkWt8EwHwrnqKiX\/PMQV49zI+g1XK+henMrg+mW+fwDZza51zyGM2LE5SHF7zicoSwZceVYst6I+oofKOos3PXvzbeQ\/N3\/qapJfWxN1xSkPbFEYDhmmMP7\/Nd3hK00lKVvrnfQrb0LXKqtnH4Xd0vtV4C3OmlFvX51rjU+UHyRolKN8RjoMRzOj0JeiedupJNharphkxBpyPjugDChTkWVgrFA6WEHB4Rc1LTUxzEYJkTuxqR8Zni8xaexXZ7Z3+KCinW3exyHAR9JgEXkxrm7T\/k9uZfNYrgFEG622H1PlQ4QmCZQl142DU\/cPU5qoMfhBVIgQYQmpSHwlnCsJzV3kF57ipHHIN\/EVBBCJ2dNeYzqtGUA6nzd7PyEPDqLodh5hYKyYCi4QBKpPypyBNYuUbFBRLm7DQFNiTn3qkf33mKYeOKefRWUCcC9a3HHnQ5RcAPp0QbvZGlYI9xl08Oqd9p254jtsExoLKpddFjwFa4jQ4\/iqAYKs0+q760SgGcCxtpwUI1bvJUJW\/IyRsRuRXxrCc\/M6ncqQPAF97C0EALd4Z1vZcTVudyAhyNHduF4zCk8RJbly2poJU4JApy95HesSRuC7rOItj2JmBhZu2N3TDvS91cjLsVGBiatWwwDquVzbKOgwpsHI0onqSiMBoLOTNrDyEyhyfVKsrMpdA6CkJ9VZbO1\/nSEx9wHVAdG9BTyFAGL+YEeqRPQHOT6Ka49\/bQkgCAZ7tNam8D9ExyRGICsIc35U7riiQRY4dAilPcvsYqt9JY\/Dd3pb80YuzxrXdcXN320roBzZevRFt5lYiFQFTQCLaHVkOL1pEv\/IDfH+B8VKW\/2eC5D8XtJjlO6DvPApdrPmmIaQpeCkJNAQCD75F1RzOfkuCM0mBWN8+T5DsHryxXr7znMwK7Hzd3q8CrHaSkItQUbejowWcEdMKcB8zYL4aH9SWFg2VbenEVBOvzBi5TzSVb23loOjyQuF3OZzqIjJMcBOH5ZRKiTWZ9EAhmQ4G236gYU6V4sm0uu6NVNUxCuQr3O1nu7Y3z38qyGGo6AorNrH41DKj3IFbYbkY9UYkerDiwrK53cAT0Ikaj6H66jFaZzls883VUYsuw6mB7bkfcW1L7E\/\/+eTJeNOszmE5EoYf7oYnO4OgSBrpSS4W+NvZbpH\/pjz7hj3wAHQFrHZ0saRODozk0tef8yfGacDZ9Gt6NsZkQpwkAqHEwP5tm7\/nFyv5z+lYqzgdevZp61Vu18vq8qDqpjK3f5dWM44efgVLld5Ht4pBvBMLIM69DOISOfW4a8\/LCHJAHzMCXHqOrMQ2yhQ0u\/CiKd5xncYo4fpqbQWH0AtC4kfHPSdpMhwF0+7Odk5VQAgmRE3VNkE6avILu+ysoJFRy9X22thPGM0UT2JIp0fge\/ZX5pzhbmQlw5GKHYlgDdYvPfpqZSpbxA7+GZNUYE0FkEamniXRUbpwrS0PbkKNNdrttPJ\/UvR1SWvWzVzcVYGwv\/o+F2mon4pePI0X5RUN5R4DZeCB+hxza8STiZiRNvCuAs0E3ve8C3oC6uVd+llM6EFbblZp+tvAbANKsqeRPNpqrwnJEl4kjGcghWhY3pHbgJOj9ORkJJdDpZBX+PxY0jok+hHEElFovPcD782NI+fUTTkbro9Fry7De3x16V3KZNHbkr5DcxYnBYZ8IxYprsaVGPx6No+SwDGFT+AsfPkM3lTq0ECsbcMlP9W4lRnHU+i8M1CsqWzxAKhwfDozc2f2+ucsOfwUY1oysIwMOEvZOdWYXyZbp+c627gChdwLDe16ETIrICGGWyrvUreUfh+m2haRO7dWo4mUgP\/YWnxEFvJZOh4ggvqS12dja86chMT7wB7mbzoG55zVUtv3FuFnyXo3dxA03qBwqW8vSpCQdfbPlf8VMuewQgHTZNarvEh+GteIwODazwIxJy9J\/FhO1DJXyia8vyHNDSku3MoHQYNQWZJiqJ69i\/MRhKKk48U6pcoVbbQ2EKCJw7cvedBfph1\/rhYA3Lyx5x1zByN5Nc8qFrggK9w9EbDExX8bDd+\/IoTtopzD6oZhP2uRhs+\/EJmiImOwsERE+86kpfIs6ApE0epHDI0DZRkyKuPdWUfHHQKOARAWDgV3QMJ\/lM8WUMeCA1oNCuF1XSYnDFaWjkaI2PFTmALCLwEdl6KHDmKTPOGyrx+US0G0a6HXeb+VwzVMbNxT+QgVU\/EMrj8MwYHC0fumKVADlAX8bEHTqsgQK0YdQc6tTG+VIsRSatGzfFnhaPMU8GCW\/B71VaQ3YJszpv1Mym6QvC36d34SJ03OBeahzA8BVXSu+ekwxnOcHonDuwmkaIx0XzfEzQxQs3No30rKoTNtk2tH1wknxn8V9RFveUCfMwu\/wguLwdkHPAKjiaYk4eskuwXCZ9cUW0UnFpxoDGH+TPKYBXdMX9hvycuwDWJg1o2Wr9uwKMnSisStz7YTWn2Qg6NuP0JLG0621HMCADZ7FtLM4C7ZF3lIRANp4owtIiSPhxShPuLy1KC+ZQpbMV3L3IA4tvSNniDLGzuohCWa8gfOSf9dZzSIwA18+apGSOrH1RhO2jYbt9Q50e\/nMnf0mD3z85X3oBGksKDiKK4ihhKXJYDw2JU7xuC9BgMaG2votJ92w33MTDxSSkhWfel\/ffMkbtCVGSwEasb\/XzvduchmuG+BQVubWOhOhqyZgYpCMVeNHZ0H1yLPn68QT9JsnUx37gQCngFEnGtsc41pIYyX85eQ458D0RZgG9f3MynWSnp9v\/5fDl0DcCweC15XcvL7kt\/ktE9mMwaPIp+m1GQgobE7soY1ACECsknBGFhkj6MHLiGjWRCo1Cn33xCZSTMxsvFhHpw60LPTeHr\/\/Ql8uHdjdRsjzmasx6\/io2tP8LebWX\/FZ19k+NiVnGX+Vtz5KwCyXCGxCn3AYQNWTZjolQN5Lrr+Er74vuSs+dTgt0LO4YiSVFwrLxEgT4ST7KYTxjsvAS7rrhgELC52vWZqxcUg5k6D2OcTtPYi1EGAcBODgXTnLYelM3ICqWWoRB0sSNcCl8iIAxjqRPHx8jBwZWoOKUyUwVJtD2Bzf+aATDztWpVFSIw2DFenq0aIo\/YKVeXQOI5da67\/cgyQwsiIKM8Ph\/RH00CsEkloMRxs5\/Qv7XTDB+Kj05SsO3BMBVxaSbyiwnUUA6pBU8cUA694hssvdsTWf6JD2VgdUm25F4sF89hRGKvK7SwS84APLqysAh6O8ml98yhwsSMAG\/SnxHKe5QOf\/AjWacagQkOqM07XnAmssOL6CSnr+3r42F87+x6YjQSb4hEyvQxXVgFKhOShlyqgkOe09sRc4okMbnJ4r9MYyK7HbDyZCnOKOpboU61Xm4KUYfDBQHc7s+gUi6sBEogMHDCby7qAxYQ7\/HTYubrmcYub+XS1P968mH3iOqajlRBWNLRhRW7ANupD\/EpLDN1S8Pp9qYieFoa124sjw1OMrI\/b7UPVRsJX5NyQgLaxInML9m2C2pT6wEdMazscAPks65RdXyPg9I4ySrXVZUlBpPTvvm80tnTDOXJ0z4SVQtl2cDvTZ8NTL2pK2k0ph1ahUnxUdaVJZm9ouW\/l8WODY79E8RQ1GOAIdD0yiYz5CKALqOuN3A+K\/R6z1xbsdBiQ7dtwnb6IkwZYelqroX1D+koMb3cAy+A9TJUJI3nC3yLeydvStX04CxsXS3\/9xB+mt9puCJPea9IDMXrhJ6Te0M3ntPnNWBw+FCE23GjcPH+Rs\/1+R6AoUwMIgT7umpcE\/BiRlfJrgWI4Ga\/GLg53zfQwbkqSpYvBr48ASf+toU7uf1hps\/yQkAkRiKFL8kQAa6\/XrFoLVOkV+s0491\/Io1Jj0mgksuCwgA+RcMGYi\/fNJ+anNtOQsNkML3+GqGARHZCiWZ1HdKr0NMcIR\/HiZL8myJ91ULtJfwleobTNZPCiCmDRDTNPR91n9pjLf65nNHJ59DfrcAhjLAVzBUfp42HGj4mPg7Y94QVVbveJxowfkXpUYJcSh2L1qVPFiJeYoWUApxlYROTdPUM=","iv":"533be8e5eaecdb1f73a033134fd3d27d","s":"8cbf968c77381b95"}
Alex Levin is cofounder of L+R