How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"3f8bd5522da7dd97adfbd9e8df7b3817","s":"776c30a649d615a3"}
Alex Levin is cofounder of L+R