How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"7fd1403b7d784f1d37dd9b9a954a5967","s":"c47ebba690db590b"}
Alex Levin is cofounder of L+R