How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"4080178c4f4fdec0815e55fe73c9d08c","s":"b4c0abd4ce7f1f7f"}
Alex Levin is cofounder of L+R