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How luxury brands will leverage digital to deepen the VIP experience
Posted By
a Luxury Daily columnist
On
March 9, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Alex Levin is cofounder of L+R
By
Alex Levin
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","iv":"51ebd08d6bf84f532235f250a7e30354","s":"60a93933b2ad3809"}