How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"d05bb8a56ad153900feefcbedf688bf7","s":"3fcbd3f5b299eccf"}
Alex Levin is cofounder of L+R