How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"35107fea577d570e4385b5482afcc297","s":"4bef30e0143d41db"}
Alex Levin is cofounder of L+R