How luxury brands will leverage digital to deepen the VIP experience
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"6b44379c7b48c630e4f8b139bbb52e2d","s":"4083fe0c2ce849bf"}
Alex Levin is cofounder of L+R