Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
How luxury fashion brands’ new creative direction is affecting content production
Posted By a Luxury Daily columnist On In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ff4c5875098eaac9fe3d27106bdd94b2","s":"2d62db2920c7c150"}