Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan How luxury fashion brands’ new creative direction is affecting content production
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No Comments
Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan {"ct":"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","iv":"da38e58d9e5f4c92e9d378139b73eba3","s":"66b94c8f7ec2b261"}