Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan How luxury fashion brands’ new creative direction is affecting content production
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No Comments
Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan {"ct":"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","iv":"2be0ec74c675e84e8aea80e3103e56a0","s":"ae1dafc53008bb68"}