Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
How luxury fashion brands’ new creative direction is affecting content production
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"97236d5b1bd986601f41bf11ccf41f96","s":"458d2061a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