Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan How luxury fashion brands’ new creative direction is affecting content production
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No Comments
Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan {"ct":"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","iv":"e58ebb84fe966e9bade1a2d4ce330547","s":"a440fa4ad7225f72"}