Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
How luxury fashion brands’ new creative direction is affecting content production
Posted By a Luxury Daily columnist On In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"9a862489240c817697cbc445e4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