Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
How luxury fashion brands’ new creative direction is affecting content production
Posted By a Luxury Daily columnist On In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No Comments
Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
{"ct":"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","iv":"70c53aba9a408fe6b87612ae2be81ab8","s":"405a1feb02238de6"}