Antonella De Nicola is chief strategy and insight officer of Spring Studios Milan
How luxury fashion brands’ new creative direction is affecting content production
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"1b053176803fc8b693891f799449d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