Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"2d340c57f97b5d0cfa5e8a38648562e0","s":"c12a69f214831557"}
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