Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"138843810ec0badbc4556dfadcf2a7fa","s":"339bd6b432769f0c"}
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