Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"bf9685b07e38e642b9133ee15cba2d02","s":"441f40927f757306"}
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