Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"de0cf9825bd4fcc2af05a1929a3c599b","s":"ce99e5ea0d8d80f0"}
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