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July 15, 2018
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Multichannel

How luxury marketers can entice purchase by using sound in digital marketing

July 21, 2011

Ferrari's engine can be heard online

 

By Rachel Lamb

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.

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  1. Givenchy goes clubbing in nightlife narrative
  2. Top 10 luxury home furnishings efforts of H1
  3. State of the mall – Luxury Memo special report
  4. Longchamp enters NYFW for first time
  5. Luxury housing in high demand in the US: report
  6. Day's wrap: Rolls-Royce, Balmain, Store Tours, Hermès, Longchamp and Moncler
  7. Vogue leans into sneaker craze with Jordan collaboration
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Hermès Birkin bags' value increases 14.2pc annually: report
  10. Should luxury brands stop avoiding ecommerce?
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