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Multichannel

How luxury marketers can entice purchase by using sound in digital marketing

July 21, 2011

Ferrari's engine can be heard online

 

By Rachel Lamb

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.

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  1. Dior appeals to product-conscious consumers with sustainable skincare
  2. Gucci is 2019 Luxury Marketer of the Year
  3. Longchamp explores the savoir faire of Le Pliage Filet
  4. Gucci spreads friendly greeting for upcoming capsule collection
  5. Rolex, Ferrari among top 10 most reputable global companies
  6. Splurge, not save: The changing dynamics of the Indian luxury consumer
  7. Burberry transforms customer experiences through digital innovation
  8. LVMH, supporting young talent, tops list of attractive employers
  9. Gucci, Balenciaga, Louis Vuitton, CFDA, Porsche and IWC Schaffhausen
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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