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Multichannel

How luxury marketers can entice purchase by using sound in digital marketing

July 21, 2011

Ferrari's engine can be heard online

 

By Rachel Lamb

Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  10. Chanel marks century of N°5 with high jewelry tribute
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