How luxury marketers can retain exclusivity with a humanized brand approach
Posted By Tricia Carr On In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"3e60ff7d02469fbcf4b3529d75bc51eb","s":"34275530576143cc"}