How luxury marketers can retain exclusivity with a humanized brand approach
Posted By Tricia Carr On In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"f7d425d5dc296358777745d335f285cd","s":"d9f486025eccc450"}
