How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"0667dd5f29cb2d19f54132f23301b985","s":"4303f67b8816f0b1"}