How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"5e73c91c592d0e7bf6d0c4603ee2b2c6","s":"58936a3bb7a43d7a"}
