How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"15c24403d2b789eb6af9d672f99ac230","s":"b5ee767b4fb87362"}
