How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"c32ad0b90dce9c3db2dc7b2c22e88c02","s":"eb9300a3ca2fec91"}