How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"a30285bf5ee844972d7e94d098a7be4f","s":"8a6e1a76e4e1f864"}
