How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"478edc848dd6007af29321680ee946aa","s":"fdea2d2aacf33bae"}
