How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"552e0e81171735ea492a664f2e0140ee","s":"06d5ecb49a6d37d5"}