How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"20f51b4765c6c4a6a854e2e7c0cee1f6","s":"e10db017c4881e19"}
