How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"ccf065905698a6476ff6b755ee9c3ce9","s":"eb2eb8c0f588ebd6"}
