How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"0e8f02a7ee3b3b42d44dc1a2ee1b466d","s":"a5f16bec88f47289"}
