How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"93ee457ffa18d073b65ed3e02743a737","s":"9d699c2c2a712c6b"}
