How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"k9qBo\/6sR1VIwU4eD\/iddqU6jPvA4KFcC+eI4sV9xLdJ9kMtmeLx8olpFy+EuyA5mNPv6dI3saMtrfWfE2EQnT16Bx61btP5f0Y330GBM1Th9pMp9oM408BVbgG7VdfKRqlUWpRcRX+HbRSxpbpr1mB0PejTFhdgaAhpO75VSgBs\/ZlzqtZxyRtQZHDu3jbZtgzg1GFG3ufkSlcaGUlYovBmVhUzn12ibuGzSj5GM0KyopVfgMRok8hBsTFspLlmbt70YVT3RXBmRRAncT8vpN3pLO02evTwcBk9\/8Nd91dVyu8+WL2ywOQAco8D9ww1AGtmDU2hg6ThFEDez6REBiHIZSrNS4zb4Z9oO2QfdywGo\/vDifsdOpNcrZ8GwvjOiOHuoJSbHqKgLCppj\/9f5W3EaCZqw08jFq6Bb7HUryyorRSbw\/tj\/zBdLkc4wpWuLZdE7ItiMlRRYt\/7C82xi6oLwMtFsPhp0syD96xtZR0NB08T4SFZe94bwdX9TNuDRVexWeCG8lMO9pq2FqY9D1mgUAOoRIo5lsZ52teaR0rq2s0EzTcmWqbK5FMdummQYLCkBxx70XsDHlyvimPGmmh55nRvKNVNYP\/oCo9J18j2BP8n9emyKB4tOAfbp+fW1lmP0PqKzKcwc40T\/6kkVSEaRhLiUMR1W78OKJH3WwMPG+hx4Hq2j5NsPie41KnHKs+W3l1JAxBi3jEIn7vyGzH\/yS7aFZfMa06aLkG9\/+z1D0KLTtvMViv7LhhkOf9Vl9vc1mKLlsPbKY4DvBvk33jDAZs9WMHs9eZCBjCb2AF\/pttyWQY8D0J4\/AiMRFd76YtWL10kdw49p4J4qUEzgGq6eDYaKJkO1CrAmrqLcn8PNotiHQqnXSchp+O07oN536loYApdkPFp4WVetV4Y74EvElX0kX1BwYI\/dnqcTO+gUDkqNnFjVwgjei\/K1aYrnjbLy7TV2Jcd\/T\/FWBMlezZVczZnq84lfmHCcOiylMmNGqbw7XX2GoD\/DnHQobQSbma6CaDD5Qpweuvs5WnkkyN0QVeINayg8J9h1S\/Y6HaYo7rUUn+QdPW9OnKVsAlpK0l6xxQrlCsGTnVwq01xAfjnj9+IOVSOxbKIEg3QWYUUjYTqOFqiqzM1rgMEO7vXJ8Dip4kxhT\/Vh1etBByC3m6bQxWpyvWuXLPuV2tOYE+DJnipMqEFdBO6Dyn5fjJNIuUGYxPGbgVTlp57EvIEb2nLljqDjV3502XJyxYN+tw6Qrw6OQrILuqKKpxCfsXhPeC2ZM87pQEKfUro1zQgMByJKwMj1PdBZzy3MWwYSglbQUj9BmTwdBTDMq3zC4OD7six2Bvaqp3vV3JCpZoqHX2dq8Rwh9avyjpFPUnIwOU5N9yUMy99rvI38rOQv8MUf4lMysYcef6O4J60JSpEkS18GphF93TZlCLIGoQKnvb3qdOIdka3TKqGimzig22ELeuca0u+ejOyVxIWRfCVdMGnCV0JpP79SqQbepFgTJhwSisXp9AzCgKLxjMb3oa47WHEMNaWW200t5iXt\/6EM2S3ujb+X\/6YoMOtenFJQAup4MsBOeytX8UtnzhvGEJLqnnuoppDRD0Qg3iBkMaIAGHqKaPdBR8YjJT6WtBbSi9bHsjwRvrwZIBea+6bzegIodAl9uMWjqjtlDJ6oCZoNQh\/WscH5IUnskFHedQvOmMX7KBcVbNv\/boAwBf2W++6PEHlTJ9cPeJCQdOLNk8vtN0yeEQdXAPtEY6tYXzUTAxMDwQg4J9YB2bBgbyD87kHahYPKdPP5FiLLFYpNwiDracVepr4bAwdrn9r4X3wd8rJcBm4vXUUHjBEO8\/LdG73zsHdO9PPTclbirLtiGB8W3wW4QWW5v5IKOn1udz0SgVNdaxx\/yOrzeI5HuQWDxuCmVd9baqX5I62XrTSnQ2fx1rUmDRV9v54LVVtWkErksPTlE9NZRn26DhbSLO1kFzvTQp4YIS2NScCgpLIGLvOWmcbbAyNWKA9\/U3kMvDWNdchlCY7nu0tFhERPEKqv9Tt4Tn3QF8N8\/VfC8TEJ3rMPS+nEAqIk2RaZDEUbqFZUcq9BdyhSOK3WHMDZ0Un9FCbwmwovv0b37Eu8+3fHdZ4EnJTc1\/09fwAowyOzXzSLsEJU4jA\/bqm6AFwA4jXjkq5RV2rJQw8aYEJ60M3+ZUom9lDR0xpg5QwIir7bKnwSnmmECb0OUoKXM9fPDPOdAne9S+5\/trIwe8zSRoKKX47kVY1dEnV2sw7LFSFfag1SjMVZKAT0EED9HFy4OOu\/97M3oBQyI8BMAREWkNWMJ5COsKqn+MWQMor1paPABjJIDSXm+pSWHmgEUW36b19ib7rkr1SPEMWUUfSWPiCudA855OQIUiCPM3fFjOcfhyMfccczV0RsfHVPPFscTUpx6pmbwC7ejtWUnQsJwtkiE1Vs3GEoF2eXC6cUZalOt32Ggv3iapDXZxkr7qViwSt2JEXgw3xeZHhNJPuxb14Q4IlLoJdDlGDVMVyXVsyHVhaCs23\/AbD3DYS5uS6J+aI1UHiqPKKB4ocm+HcuEiQrLxRCKbz31wWQPscMgyAPn9msp7cz8olrQlmPl7BwDwoGidnKWnZDSyKKYPgQq7cwKzmlo115RcNhWARBoAPIP+OMNC49B5q1FN3lD85owAreznDofKtVv1HxUpwWUwA6zE4o3+9SLwTSQR4U0mau4rk9FMtWEhibOWs1YpB2mQMhf8cbAb0KBySiOpVcfT\/2+PpksyREWwqTgbzNxZupav5yO1hxWb8uJNxqN1Pf8XpQwI90gz1WZ2DxGfk29dD2ZquAOgGpjmBcBWjfS02DUVh+HJlljpq1k1v4Epbs7FGx1qsjQCB6uducCZxiOb1u8NFSrP\/j24i35bM+1k+y4TmABIXcS646zFBkwGJ1mGweWu8t3S+HACDKnhYZacSTgRmjVQ1u26lTwHH\/lBu9ZkCpW0rQYv0h43gPuTQM5hmRDplJ+XLnsqCOUcK0g9OYddAZnM9Bagz+vVQ84BI8NrINcMEDMxdp\/WdUpJBxtX\/PjYCOt5PoiB2mT0zHIXMJOkDZ\/FW2TAlfaeFD39xy9\/t\/qkkVgQXXIzTmTSKx6wwN2LYM0JX8zvzq6byA0sn3dyiaUeB2ubFZ6KktoKpTqfc7SQqpkKsFolLgzw2uALInE53qGQe8bJyQs4WnAzIuJ5hRrgwWU1SupusRnhxpk++qXSIKZXxn+3tyyNdMxLdOExW8JP\/Cp7wY2Un\/SutbLFppbDbD7iOcg\/8WgbMyhy8hXUXvEdn0eigzdeWNRee+gi56To7hQSO2fkFhbZGI0ftM+ovicURQB5umdvoQtn+sd6v\/L6NfrLJUyxJTgqnR8c3GPj8j7Bz9tmzMxcJ0qi7qQeXeSjMYfr0pwXg9W7pAdCuogNK+vEJdgcNNzA4CizvrF2h+82KHwqlUMIC3bVSFzANXi\/7kd5sQaEjCJ+FacUlqpvmnLbVnJGZ0MBJEoDPXSuqsuUGch+GmvQf7EbU1kWhUA9bGFiwwGgLr\/X\/dgoRE6HPDvvHiw0cxRN7q4yC+hvFj2ko053h5gFQUKc\/DNnmp4CRd\/XbrMK0ZVExmJnAAzKB0J8q+jqwG9c+r+NzJ7d3Clp3ZOk59FP2CEjrXQIeFVikgoVPEDcYsF2RsHUcuZMJkygfRKvld2Z8NrmHyVu0yhLJKgHfT0wikt+LTKFr067r1a9QCMkHxjmHXO3zrshuaG8DduPtsC5SwozONeHzsiVXxdP63tBSRgXSPsftHFE2SJmjfVmkQUAD6KGjhMIZ2C290ftfW0WbcckyhAsOf3ccpKnFtxutHB9xfA1qHMKUwDsiHrPO4DcfgSdxnv8cxAY1dZ1azeHheO7zXVZ2OXPEpZCcxkwwVGu7+UWUt+cWl4HJIHDy4krUDuCxR5KxJGyrAtHnFeiIyLAinxoePXiJnvkz\/sXwzYufFphQUUWd8xV1IrpB\/R\/QKYmd3m73xfHFIitXfzUcj4HzDN7PUMH0lYvzPTZ0rEKrJuI3e7xgUhYpB3\/xUmyESq\/qC5PPd5Dzitr7RpxLn12jx333\/d7Ry0EDKXgBEb8oHWcOENP7iXmFbbKi21Y8Ic3LTnPHlpB6wQzX1OEaosr1Wmn5VDiHygbk7U5T6b5\/FnSDhbGY3Em\/vmXibfPknXq8fCSQXyUoS0r8LqU3Ia7Od+k8u2OZ2Beeqjo3a9vSC3jW+ymeJnDfgd\/322rLmWHQRXZtrurxqa4Jcnxj8b9\/eFPhY+YqzG9sgEKYnlfLNP2HvEiyLjBAUuV4xBi6DrtQWMIcuGRXSxYxNclgw2YinIf5xgjgdTKVNPYRIXqI7f+g2ZPy1ZbxqDBV8uJ\/eKFhQPn+4EstgMeoPAIkbGSBgtoCvcEXH7+e9IebeHjvI0MO2TPD+d3tSExkpDojPZEhYBrKkpdWOavoKJxEQothFmnsMQceS3t543gFPNQQsYcw8bQwxr2HqDyxa8k2wjlhSqHGlvIHtUhy2rjKIGVcBWZD6SNDItOuYt7h+BGARDcY04uvrb2pCCcWM0gk\/626am4HW5XQnhULYScqX9nKRP9kZ5NuB5uwWtMy\/NzEzPn6kbyVDRZrPTWpIAGLph+8uu1Z8Y4hS76mtDKS0F5qtOeozr8h2lWp\/nyOpmWo7NNeIZeSv5hFQgLAVUObLEJg9gen4adZbmtz9w2RIxDyXU8VVKCyoR\/U8CK\/xu4qCdV06IKumWQi6Q3Qm+UcMq2\/yRF5DzWjMlG2zyYTFDYGUPukdUMgtKcuAxaFSdi9hzkoc4Gj2bycOzndRiVaNO9V\/8r1g6B2xweobd16hGZ350dEoj8K0s7FRoxmaa7IV2PPWmg0lspk0KwnFM+z3uR\/ma4Bt3r2Q6DYhHjOhBY8CnsBPp+VUoCrXcEJ+I3fcB1Bo8fOS7oB93Volt3OtAseFrBga7TGZ1I0Zzxaj+dxcRmD6vTWdBKKHCFCxWrIf\/4\/PArcxNcpElXWQQhzV1LG60Npd6WYXY9HDZOBe+3A3qe3rBcvn1H+5z0cXHCzfxJSoURnk0lyK1QXnUZa5msfPHDGcg24YHbUI9v+4iiSO5oscmZf3Yqar\/pwYrXtZ304\/HlqoOddfjoM1PWZCuaKrsaCuL10IxiUHoA87lN9IYHx0Ic03wqTuYCElLuBpfuhetp2OOzBgD4scVE2uSsj\/jShTiZVASoKE7DnZGV1by8UcnLdqACNp9RZ7Zf\/5r6G43oCDEcnaQocq31Lz0gPTYbE9vuhXN4qyBre2\/3ufVrlSk\/OjQ7alxp1aZcQOTG7QyKlCeLrLewkDMmwxZjjoNP5mDVVp4UrEqxEZnSW1D7O5tgiI60ewZbLs2Q2LYp5f4kGS0z1FEzxu4BWRWm+759F2HBS8vT0kyeLXwWWeNFO5p5GZCCZniYQxp+yNeL\/NeuLkjRJNCizvqndPwnT+VezagRDtvYq0FZvvyiBWVEaTxWSLYOWyUaqMBhoHTUNEHBkY2K3LnsHbXrnBZxJ5qNWqP7hWbRw1SRWHIjE5f3EYiCITu2UH9LSyL2q41PKR7LlKcMfBndzg7BxN3eT7hB+q+MLiccJSjfIVjG3m1FocnSsii8RL8n4XbHVfbIsaBkxiCSrZQiwusyOfeRZnDbhoAB\/+RqtAZDReNlZxm3vGkDCwjVUQ87Y+8Z\/AMPomPWPIr8iupdN45SsDdCKa1HRrW\/GjfPNeuc8JvqfojMA4hMxlsRR19g8lXejFhjPFtpik5Zt70fv0elJYYkyWpWI6vw5jPIl3h+FRy9U4KUbTiqWbd9Ck02avUqJZVRZ3OihppepshmuCoAhNsvNJdkYuxAXbpB4PeNNpzsk\/0cEdzDvPNXKlgpQCOlMNoMjV58YEClIIV5gfEnv1pbxd8UuHyAEMghPkSFtrKm11Tx5h4lpajY3iNglLH31NhxqngpeK900x8Tezhg71g2sDtMubMuj0nSAFlpuJAUMDIzF+YPib6znfsaOdekQp3nf62kG1Mf5iJUgmqmZJN3IX79PRXrPUhZJFDJJby7zBqAXpYZmmuk8OWnFDOkjttoqiFawslAa6ATA8K79wkMb4n0EFeU0fLj4N9y3UmPzydiMid+aajrevOopcoGR1zN84HPkaxmDgi\/GMuctpZg2umANUW5epqPpOpG59eE5yIQnPDVNgpolxIpUVOFbbbFlJX\/dwFYA7Sm5WtM1dz5GnHeh6OUb7CU986WVuF3VkW7udjYIFWR6W+FSelQzzFd8\/Ita8AB9+miwq+RTSEesPDRurfnA+ofXmjJu6NSEwGowDOx6PRgaWWPQrv32J6Q1PPvDQBg4XKb+yXgMgSzA1zV7PgHpmgE6aH\/dxt+xXLBHmwb7bBxfO2RTM2VJMVTJQkR2zj6v2BrGf+oy0+pYqI6VVb7ajFIurYpivzfFbE9X\/q5gvQzWX9wxDNjv929aWFs\/+VluelQ9Ah6kSOnsH1\/K7xFsV880MruOURZS\/1H4e+soIPWapTc0WFpZuFJFBziNPMme6sAzVBtgxbP0MMju3+JTW1ulKhqWN0Zf8ShQ1gQDwBqB8TYOvv5Cj5YTXOjNXxRqBuf8VhxPsKhEPZ\/fyMJyoRrKAeQ6hQbgcG6YjFE6jEJLDdue\/MeDMuzXPqHgbeEzKPb+xrFgnQecjSxOjknPPCaLdvvKaF3UF8w1BoyyjNO3wRzEAQYMpn78Mn3wimmVBqNVMZbvzCPxhRssApEGb9nAdErqyLLdEOPsCT+Sm8r0XIxLrqr9Ej9pHw9MGwssQycMudaI7l3VdNTlLd5NkCnFEjA77OHQPqbhMcYSklEAbakJua9tB9yGDhAXewjAI+mas1SfSk7PIM1Ws9TNR1LugYs4Eoshwx6cKtTKnjLOgQtKQW0mLyRUSa5Opd50dfEGsY\/j8AG6QvM+xHzc7APaRfIsGY\/Sp8IzBTGpqzAZT\/4M4r9Rk8tO6lAZyJKR+ZneyTf\/pYEBnQvXWZtjPi0aTT3ETx+LXxEcbuWsSYcKKCO+y9Xh3IncgYXq40QCK8\/yrMH3ACKIswgrEj\/CBXvH4F7uPgvpgSmkOwhci+wjccHcNsI7IW6w06Vjc94+7Jhwlebsx6bWtjD5DBRJ5QxkbDfroI6x\/od0eOnq8XaLiTArWtNEYE8IBA00Rbcek\/QJyeepq\/a1KaT4qONO+7hWzYE4xwJ+rM9fH9lcOiivmhFnm5G15l9P6y7ygkqaz0uvyC+ugamQMEFBBGeBJDF26bzS4sCxxY4r0eZXK1IMAiDChNo5VMECkCTw\/DtQ7xkrrzC\/3klkdw6lLXPiRJsQgQk+kL3ATU71MEMeqABSjy\/oUlV9CO4PWnXkzzZTmOYpPQDEOlOS9M9GSrwDFyqIm\/H9kVr8yyoRVLfIXhFJUuqXuZoulfF68pEkJS1ywzErSG1Sxl4rRoHcv2WrvtN71aT1b6re1Ka\/oCyaHjqW2zT+H\/BB98vStt1fgc7w9g8HPPM6jW7ri+HsssmfIY3hqaOn98fczaVG+nEL64gBinYVk+6gObFQVNL0mmMFLt4sgTNM2NHdtNGScDW95dHQ0v3\/PQLeQFlCavxzrrNKZmToZJF2tdQuPaIjkjxQeuqm7zYGgyRqR8TW2dtjYkb5kqJdXj1PgwNLS7ykLC4I4ccZJhC6YQZJPUl0WQAF6ISojgEkF9+EbcKatsGX4rHobj8QiaMjzsw7Scj4qdyc7CRvrt9SU1jOW+pdmmGxDjOsaqxMc9ihCT6ozWJiFGkDO0uvtvRHREM3d2pYuusRknc7IECRtEmJV+w5rUFnEAl7tZxWMbRnw\/7YcReZCmLXjKOV2uqmXFuJJxNDVZ88gqBtTnm0LuQ0RjqMLIdxzTSn6i+M+aQoaz\/dEG30ms\/nq06G89434oh9slSNrhaGa2TmyH+Ls+BCn0g4rL2btmhSmRIz0eee1cSF5WJXF4sU5NOch0v4ejM7E727JTkJvUVVEZGOZhkRSri+RdexJNk6\/lRqWWVYz1vWDhPXKwi\/4wHqaByJaBIdKyhGjI11fibmZAqY1kNua4BDawi0f2Qd1ULfZvMto2CGGhpLUz5qduaIhQ6gNkh5nZMu51XblO4xgwLyGCP5KxJMSBxD59KYtS6s5mJpPIDJHcHg8lCjNUpIUWuC\/kcDAGA3SQcYVBb9WHfKoxVlsYEYOjT+pCzJXaI+95VkXNirE5XgiDCeWFOoIuFOpU0QMnT4\/h406dppmMJkZ6BzMiTMh64fySpoAG6CLaTuZli3TR38uN8GKakmKqAtUN8OaO8+5O4nsnaae7mCOpXlx\/p0xyWbdJUywpPeBgA9TTNdzs6Cz9vKsi6dVmaqKLGxVJ4dxU+ddVihJ5TZn\/i8CSjK7WU9hIvv8gBjjYPXKMkro4d1I8cMdvUpLT8mr0\/ascoepIwKH1DxNM36AI8VqPzDkq75\/dxMIrUaS1e2cdq34Ecbli+upwElOaOB66KG8nbtW+rzf8ZD4tIUvMx4N6gKVVEqWJ+FHKYASNqj3QVRvVSgW7SvLy6ivSn+LvrLw7zS2pGsVQIkOOVJ9w0BI1okk\/PSpTqtv2\/o+moHDfTTG68TySZgOVvDh1vct7UOH+8FN7ZK8kn8Jw5TZ2+z1eyEOfNdj+KLeWDzL8OzsN85TO\/5cKsSd9jBV2Lx87h+C3sZS2xUDz\/74sLzvI68B3sP7qSFYT9ita0OkrugcmOrYXVVehHeZnd5xM2j3QpQUJLJb8iSUzuvMlX0obw0sK4zMaX9Csnmz52iqDOIt4GjxMFWNTA0oz6Ksmq1pcORdCFaDasBBdc06sHpYHkzHly2WAYcyaPvEpuX+U0yffTMb1rL6PSNcGklLaGP6+miQ9JxLL8OmY8Q9VFUIKDy29T0hjUqPLlk+ePiZLqWDIpMYtGqAhQI\/zhheP2qxGn7fpIwRMwRk87J6uGxsRqg1vqLK3C2nLahy0l+vm8SquSXYnGynI9od9+wXMAjO8mnpiJlrLG01afTlCY5uG2mV4Y3ahNpu9TRb0hPLkumRiTlZozgJXvyhvu15KYJpYIpuKqSTIb96qMss7obMTPXp3CN8AGVJjmGmZkGnApjV7wyuDcB\/EHqCOtwhGczeRLn0NqBkhiw2wBe5k8Pw8YfJNra8IxJIxVnvGr1xO8TzgXdgkmME5BwwupHjdGYx2VIZ3IdhiwBqLiyQMNWOme\/irhhrXGqNgkyx2+IWCDoz5NpqTM+bSf+fjWAvflQB9+kmgobrjfC86fprxulpsCoRuhXRIjEbf\/i\/hPEYn9IjnpYWpP90EyawePMsoRmWHIIiDU3GR9AVTScDkXrtZRuDccGn+ZWvHp3NgsmJV99Wt25kBDfaL55aNzddVJJWUu0bUosADGflOux2q9c+s64WlkbUylLoCWJF4Ti+L7AVxwUh5ULXEaETPn1KuKzOzcCNwqaxSPz0pvgpQ8eS6AD1m0LWpOPon8UUSG5+L2rE\/iUjoEO33XvOgcvMAa6UzuZOK4hWrilOuOdvv9ybwBIj3QcV71FzYvMENPPSeowue1fUPwwn1NxhwCFszyPlAOt2vRPHmUyPlAkTeYzrjAQvy\/0Cwu04bRN4iYvjlUHBwhuS7\/Oe3gMV8wXOjy48iUB9vuZENHtDfhWDeTNHdN+vNSI7nY4KcV24aG6yvt1WE747EY9mh6yNhnWuTLA","iv":"dd2603e85c465aaac7e7373136361c9d","s":"4b11ef29f55aa3b3"}
