How luxury marketers can retain exclusivity with a humanized brand approach
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Fragrance and personal care,Industry sectors,Jewelry,News,Travel and hospitality | No Comments{"ct":"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","iv":"b3b8ab50de96f9a2fea4995cb2a61186","s":"4ea12533bb363c07"}
