How luxury transformed from opulence to populace, and what it means for brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"437048890d409332a8288d8313f3456a","s":"f0fed1b467767254"}
Sara Bernát is a freelance brand strategist