How luxury transformed from opulence to populace, and what it means for brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"56d9987785b5547d4d83015686fd54fa","s":"72850b346007a880"}