How luxury transformed from opulence to populace, and what it means for brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ca27b8b15cd792a8cf852bb4fe62ae29","s":"a1317a2ebd731cec"}
Sara Bernát is a freelance brand strategist