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How luxury transformed from opulence to populace, and what it means for brands
Posted By
a Luxury Daily columnist
On
April 27, 2020 @ 3:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Sara Bernát is a freelance brand strategist
By
Sara Bernát
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","iv":"a1b6f0527630ec5411c03532c11fc840","s":"4514d2c90535eeef"}