How luxury transformed from opulence to populace, and what it means for brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"980472b6bfe013014e8f2c8f74fd818b","s":"144ec667bd64fb9a"}
Sara Bernát is a freelance brand strategist