How luxury transformed from opulence to populace, and what it means for brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"7ee95e2b88d6eb672f79d04ae9b1fc80","s":"c8ee4e55de809913"}
Sara Bernát is a freelance brand strategist