How luxury transformed from opulence to populace, and what it means for brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"c60c919bf9e1186d24ee6707d745e3d1","s":"971ec2a48c201f3d"}
Sara Bernát is a freelance brand strategist