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How luxury transformed from opulence to populace, and what it means for brands
Posted By
a Luxury Daily columnist
On
April 27, 2020 @ 3:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Sara Bernát is a freelance brand strategist
By
Sara Bernát
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","iv":"9bdd715f7f3a565ba3a16a4b6845f2c7","s":"91db6f28f6ef75e7"}