How luxury transformed from opulence to populace, and what it means for brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"e43420bc6ef1395bc8de919dfea3c587","s":"ff3944fb8b107261"}
Sara Bernát is a freelance brand strategist