How luxury transformed from opulence to populace, and what it means for brands
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d9d6a3dbe14189bb09135fdcf747d6bd","s":"100c96f15546de85"}
Sara Bernát is a freelance brand strategist