How machine-to-machine technology works for retailers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c23a10246c0a2da773d9a3e03acff122","s":"e96727184ffcd2c7"}
Aziz Memon is principal marketing and brand consultant at Salt Strategy