How machine-to-machine technology works for retailers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1e6bbece475675a9a24e361f01a31e4e","s":"8a7d217f126bb6fa"}
Aziz Memon is principal marketing and brand consultant at Salt Strategy