How machine-to-machine technology works for retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2e738a0177c6027435a32e288e216231","s":"adbb17c851228e4c"}
Aziz Memon is principal marketing and brand consultant at Salt Strategy