How machine-to-machine technology works for retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d50a3d6d28f4f33bb01fd79ddca3131d","s":"1a32d479a1965682"}
Aziz Memon is principal marketing and brand consultant at Salt Strategy