How machine-to-machine technology works for retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8ce304971a5f30986e8ee7feec20094b","s":"f122c00dc4c8b711"}
Aziz Memon is principal marketing and brand consultant at Salt Strategy