How machine-to-machine technology works for retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"CHJlS6JkcvD\/EnU1ljwd9mY2hJ3frjmTp12jOM3BKNq8yX8lsiqczhJWWr+pAVL9tRm+xa1G\/ScE0ULJpnd7OckH6ohQoYtAnHLxeypBshtnQ5FHdO1BGRnw40lu2PPXDgPpFcLO+rymLZ6\/6Q1FZC8rENAUGNGSAvx9WBDkaKJdReENS2CyuKq3LzbPp8YSMlztypE\/JpZIT01dKXKjfTIBbi2o0xnP7ZltF\/yvNVWnWfoRu0nfcwpNBX0YPWCYZrLJKEV1dpu6ZUIQBUW08vci8rjdoNEJcJWF\/UFpgMwOMFU+pU+rZheYSwmVOZLpTGzcL4fW1ckPqp1wmYhE5YfswUSX\/Ze8qVBjsBu9Gvrmo\/b2kq86SVMdtdYFn0fcQ3AZt5yh6c1HzfP4SV9W1nLN282NTTPe5dsFgkTBdkbNOwrTDH1\/5kGLo7ol5Q40JM0BFAVAQCqb+CAk+2ry\/tI3M9qqaIFx1nC3o4Y6yRtPe\/a38W+rCQZAwqJRiv+QWGxWPGKMshXiLHOuT9IvicR2emjCFcd+FW63ddNyAf+FZrRj9N4kKQQVXfCy66Sq2HIlciWqxOW53cBSxm7ODzgXuNJD5LQZPXqX2yPjmm+R2RhjKD3Y2+dVglNJvvNxZdz+61xehxnYsK6hA8YlMBgDBJyGK4xQGyaDNPstic7eHdD0B9bJuU3PCEPmE7\/dxYss\/XM\/HP2d5GujClMkEzmjN7SDgk9c\/gqX9PN7Fa+7YKOS1BP32pNFfW1BwWR\/EVQuCaVhCLx9BbjsaL4pYGihhUmG5R3MwOm6+gl\/bkp692SCZAWSpwC14xvZH\/vyeL3nZ41sswwS6WmufnAjXgM8nxrHeLgWLLY+jogCz3xF62+ZWRMauZCA8WHUsfdbEgubzLGOV57PfKZUc9IjjHG4\/Gxa93S9wSeP1Xg9m26bar54Zdwc7HtbjK612wJaGWECL39maARBLGprPc8Psyon6uuk4280Df0ZlfMm3a5PYpkfCGp53fZHljlhwT4ezkufe2K7Dj\/binACTzL36aUCI\/Ufqruy9UGe6HXW0bbPKr43RuGFKFbU1JzArvqx92Ljs\/syv7YnbKhSwaPvNZdT078Dnf42W1SAZRdhqQ04ZIxTCZ85J2sUYdn\/Az561kSeUPfEHFGNwW8DPb8yDPwsYjYAt9F5rVVgjymM7MKrDqWFXJvg\/xBcfvKdhVScHUVV4FcVTTWFPHiTJhb4VJia9QtmE522e3aa4IIsLI2jnd5SBzvaDv81t80hrxcjYRipCZEQL5A8OQiFZgDoitAWxu0kNRloa9JHnRYGX6yswlzU+rETG\/sZzSutF0bA48wA5uQW4cZWtj2RvO2JNMe3n6kml+7i2xpIzmqcZHFjBr2pmHBqTpVcOO5c\/EQ9V\/fhnT0sXHAj72aaPdXSyujp\/7M7bxf5iJ4N4ocZL4abugs1HdhDirc8N5YdbuX7LpoJ7XGVTV3lLHyrE5oSw85nk1yfcEQQ1xMZ68U+g1T32Sn9PrhMYac3nj8MPSA408Vc2oO9Ygp6fcq6DFup5xvHDJIPd1bUfl6Ox3uNuy5yN7RZ9rmqV83MFdmiT99\/NwJJXomkL5NunMnzBo+BqICpGR30vfp8\/ujULCvYbDLE72ryyr9PxFDEDxfCROSKtT4o+ii9J0kxnSS0bkErNCU8diW63DMw94HASYN7cXF0pWxdAT8BDv0bGVYfTxWikXEIm7ulKCsVPvs\/QWKHuhRMSuXkO+PwfHKH\/1NqNI44fUPvT56VnJFWD5N2kP+\/26bM5oeSxOXnnP1e+KpvTPodPbhWbkN3LqHKq0AunjEVRv6kcUablhAJUF0MRmg4vFT2gzBocvuzuqh2yGlBi0Dzdq68ndxiHQ51iWml2qBtuTHOjcuTB6enLr3GFnvxiL0GC+7b8d6EEyx7fXgGRqUI5g2sJxh03Yh9TumRrXPSr8xQ8VKSoqeRjDWqvvHgFP2ilhLrV75hcR0kZQXeJ0O6SaBuJ+lhqH9o7q\/34h8j7GjPHpYmApTA7DCxxQcQ7Pe\/fZlXhT4iQpVleNJeFsNA846A5OyqssXIrDLsfw\/n0YLinpRR\/QV5Un5cTzzj8qKlp1T\/lfkQqsVKaBtDwGbBWp90eAnfmkN8IjsFKRg0gIUTb0n\/OR9jwWZbck8ABcc4nwlRrdhz2jZCfJ+beob5grFErESsN6lNbkR5mG22gaLR0JZrwjFuamc7K2EfKNJE1eA15mcS+Bqc4jKL25rF7K2yweRi5FSmOQQimMyNjfm1kA+oCM+uj13ntmNLaXOKj8cQ3IXbhTeIIkpanqXRrk81NeuZQAvLOruDvZ9VuNC0ta4XnMr9z9LsWlfn3Pe0\/F67WlluLwzPvI3sUrW22qOSTLBVVq9+22zsiPminKP3s6CtlL2WPphCefXb8J2XB0hwL8VL21R+VL\/+M87kg7mBGm84TXkC77DTfjndW9l2e7F2kUYIdk9qASPDNU9oG5AstyFl75ycwQMK3rJBvitbhGvPzC\/fkp8zmvZSvgigVOIYruy23iAXER43ULu7Kt\/nRr1j8lssK91R5w9Jz0p\/LLaSLbgXVgZ\/6zyuIABSVLPzQ3IcqAhgqZp1PgsHO5cKIfRN1zoSsdoJwVokFradvRZeFm0ZZXeVbpGiyV6hfLSBktxwEEGujbAiokiuzuef98MuZsQk1cxSg\/OdoSdu9+6+kfNnetjX5+i4HYaKLKgb27gwQJyc54dLVQGrdNOb273T8D7BR9+7oWha5WSOW3IySLkJ7M5mH9RAC0JFL7mholp9zb1yTw\/xBF\/UofZAJW2rEZmPhjwnQeDSinzuPaeUKzYXzDRop20rjzyiYuUBp0MmIfX0WWUnGUE1B0Ef0Jt\/1luSHcp5fejxwlLFt6Lz3XNNkT657\/tyorgBDmj9oZk62afiP2uKekINb5d4nRDcmM6OERHhKvq9Mgeo2lwzF7rVwX27xEtz\/I1QM9dJQb+iZBx7xla1IgxzXW31GbN78PYVvfQzKcF5RXrqvMuf5qLEfPtY97r2tdxkLkUnbzeVthmqmz\/bjtbfgsd5Th3KHQpF5J7P\/7c4OGMcjgeq+6ZtKix+bmahSP\/8AvnSzqWpSKSHcVMFLJoSbgO1nHu06Eo8jAgI51aYRgYeO6cdO4kW9vRSOWFeEAornisZyTpKBavXm4l4\/oZ3DTS28jZPuWOHODmYg0SXVf55HdYnX7WNP5Ivk0Kpk6LrEQTGkrY3\/J0hH5sW4FDINlUXkJ9Mo6UJK+sTF3Wmeiv+OvayiKjbUGRz0bf3Ew9oT1k50Qj7aYjjT7uXXVhxtmen0LHTrMpDNZ7hNtjQT3+7Sjf7vwRtKn+Fi32cL7CHq1Zk3elXUKsBL+EifNNpe+iFWfSAhTFYIykkKsgxzeQQ+xPy8rZolcP\/e8SNHK5zqwlMzXneNmjNO4urvx2Gc4S4BlCIWtrrZt9n6KBBsDsTIRIDu9tXeXVRrhgur\/FXHSGWyEwHaZDB4AM9kHqDhll5U6CEenrznkZYJbEvhBghm9YT1TX5Fl\/OSzzh8wpNCj6rb2Lw6ygTSrjMUeFAfSSMh5m2afySpSVljThFpYJPJXYy5LRKinVVRIHh3NvbY8ASQvY+7Jt6zm86USnOxyQWxEj14Pjld3xwiVbFMm2t2vPD0aVJ5RzI8AlDlG3oFYE\/fw9CZfytD86ykmagu16RI7\/QgPL9ViszFLJ7fWxnaIRY6MVpO0neUsCyQ72zLFd9lgMh+8LguLNh+\/PfetzJCN70i26eW3wCnVeU20I2bfM4N+0iu48MkiSxFygSM9Ue\/F7xsUS7YaHBGoofZHQPViK9\/IWL9S0ALiCBjdpPtxhzSQgEADCt3Fs3sEfmS6lNREB57LqY3etFrNxQs01RzctiFJ4WDKE1pMmY0dTHNHdAdbC5I+VHobpd4S\/o6BKcXqPAIsipzKhsyf3gYNqfC29wzfJfCMskNfTDEmZfe1dJzIIBUFPE8hbbkguoH7dVK1J+\/qKJJOgtCtrbmnqc1RtxGsuI1lUauY3lZSi\/2bb62BVBUq8bnz53PHE7uBqKnRw8dotDTOvRcvUuKfIiIaQNR\/6ImEkoTgPwgfxzcPC0uqfpAAfg\/pSkLOy6xXJ2DJ7Xi4BB+YKU+ZFnfCRKXXJcQnZv\/1LBXrYar9JicDrEKjen7ZWXZLb\/m9Pgd99FM0hNA9Vco8LA9jrHMkbxs4aq+hMiB4oCE\/4xWem6aDcSGQCsJTXVACXkwIyOTn4R5J7NaDtKjV3LvV4TgI05XLLWUKARnxHvYCvtHqQDjESlWKl\/tNpmFd8OZM1d\/dKnxdqG34ZEc0c0FCUaa3Xrurc4zo9CwrajynKnKeEGq8s1e08P4scRAReU2U1ZdPwGnJunqkql+7\/CCOcGnbHmIora2Urdk3oEQmBtZhZkQtMAHSF1\/5gtphiRpY4XwiXzU+VipbYNk05U61zUGkvFXQNSc1769z6OhM3uIdVFuHOfUizvkUEQPiLs0GmiV1t1CUUeIeqlQT\/8z3BBFVPopmF2gbxTQDHwpx5xjhUS6APbOvBUw6X\/TXVd8eNvbwFfuUuggIAmioX6YH6hy1UxStp+1oEo7h3BpgNkz6L14ecAVyfaTSu+C98k7JQepyjGbI62nhhsgliuesz9UfQax5hvs1kRz8kGq+XPSQaQXaTD6NKzHUZI4Le9gOdJjBLpsZqSusnAxf+hh9rG+ICvruMjwxVut2topya1LafAqApoMby3cI+48z9fTNlfgY+UfBQXDHnm8kT\/caHnCGZ3pDyAVzXwlJ8J9o\/f3kbNzpsdAIo0+ZygZgtNmp7d4zMeEZzPV3n1\/FGbygvs8MjmkTTayH+e8q8PTtVOJ71mtVEe2FEdVoY+etPnMhW8W4n9n5k395NXkjjr3YuD3vX9mMsIAvnsNyodmfKZ18RpAG9fcKo+dz6soovArdWR3Ql3UtJi\/wkSDpIu6vu8RVh1q4mdFSyoRQxJn4hB8cRtU\/aWRoKjVB+aM5cTB4WLHpUEARAYTqXM3q1X3pTLJMcZQ9OYaaD95cgAAO87mLoGiqQsI3+MNNj4NqCod2m\/JfWXuMBJF1hn4gDhR8jnrwr2+f2DkKA+3rIEfjkNMnsmNuY2FO3AyZFSHnIYTYMXQMrKp5zXiKEmOaLPHRE6lIBWxkS75iysb5EVFUz37V+nftZXIBZ58vzHz08otBghcifINfqUEg7fsFcX4YL+F3cfWf7NneaIoJ+UJyf\/mSRK5QJlzx1iCx3\/ntxiajG1Tbd98dq+WNb8Rgm9fOJP\/SWOnFNtHDghsasqa4tMxIODlbAtoOWCW1arrnnCaDFmVAVrSSEv+ebz7MtyilXALqTJEHvo7lJhtE+HgQlpDt8C1S0Fj7UMdDjZNcS0P9DClXjaxPmxXA0a19T7YCxOkQHY9j2T9E\/cKpV+keYPsba3OsMaA2vIMzLYR\/Oj2GgOuz7KpHF9jWkAvJM1plXow5b6RGcLXRGNBGHed5KZDsi55NDub40Rxz3bNzGxubM3UG+eUdGfS6lSM+6nTCMO1OYNlyd7yp4R1ADhMRvWJU0r+SUh8NfKBLi5Lb7qq2vODS55RdH9l3KDyMJ7L5waXq2OitzqSbNcOkX\/6Enc5vwz6PLaFHUWZxPozjSfw7jVKESw1fi2oF3yHNETbDi2j5y9hKvQsIvU1uC6OE\/\/eA+ftjGfaZ3\/Wo5chX6X7u09znJDN9EJFHrorec6irDFaCngd4a7CGlx0yTvkXJeC57lzDnpq\/pKNrcusLzs7R\/nolVk5IPtWd5sZ22ckfB\/IqUBb7IjPCciRpAbztOExjcalca+C3TNLmcN11DsmUygPxnK0L\/Vmq9dEK7dzFOZn2IuanYqdSXIBzk\/vB8i1ONX+bsXiiVXAbSeowgL7XtX7LBto95aw2C2+T35wHDqTwGF1eXtc4Hn08V82waBhi2hCilXvWNv7IGZLx7YLjoNfeVhMRJAYltdgeapKE8+cSh5MdiIawcVJvNZWidAc\/krHl+fpDkEBtGZv+KG2HNSR2OSAqcRIFFwZsoFB2y5bUOk6gTrd44o4p+lcnMG+vEPjzqgzeY\/Q+SUBZz7\/IKDi23NBhttnCeIgHb+RBRaVbMXTd1HZwvZmWl2WFgeqdeKXwhGCJwH8T3xDjkjcgfUKPpphMDs1n9GypgjMMTx98nQTPpJVYXsQKkIREtB39RCAdR9on\/Fh6ngsJx0THeESYo4k7I3fyGhBjZ\/YOpPlCsbAyN07Wb8ZuPvyYJzxiWKAA2ePitSiv3aTsSxikUkXeF0ypnNVuWTE780DNlf29+HbxqD4Fck5dM28Tc6WPThUQw4yIOBwIR1seDg1z2\/+2CCXR91\/Lb1QHCjtJ1j1gUzOqBv3TjSlwaIvt9NeKHRrq\/gNgHRGdNK8dqXqpaYdq+vM3yYdt22YpRKkiWIy4RCGpSRG4dksJMP42CU1jMMad5ZJTikP1vdbSf4xr2jjsu4Ct6r+lFAdEFMNwt1ei\/ailCP0gmu19wE+UFr1jt607wOCSzK0\/i3IevZ8NloWUEaTtkiHeFHfXrrpQNOAK3YuQ\/ofl4wbJKsbbXC2gZzqYKUqjsW1VgsAIHXmowXPMxofrOYEV\/Phw9LiGGGWBTSsBOV8SmGxUbwBBnJ7bE8h3lp3fsHua6rIOESnyLTAav3FeuS\/RenGqIyVGfVQ+RfdY66slGCEijOyAyy7sLzuCT0dJ3iBQFaReT0h6INklgCbrYlpJrtx24yP4yyaEiqA\/qgDmfXh5G3S5SZQsZoOpCCw0lUP4nnUTvta\/W1VkhHS9RgShNggypRTzo+C3zB3U9egJ0cgZ9aWgU1nKIemmj+8+dCvxr060IkwtsrqHBpbPNotNCuC5EtDOR+mKkZIULbo2Y92tdrwEXnTDZYhcbjBYRwt+zyXbqx4Hhhh45DwWet4vT4Heh4f6z2NQXGOI+Yq6VXw1C0t0DxwTZgveRifbOoyzNI5vjIqQ3TTUJV+chwiABxjFPlMT4dpnY3Fz9DBPkmkHfWnq82xtkYPZwM0ayohjL1trPkeQ50Hf0ITmP1nQMqW7K4Qyq0oC3mHQFV+uk1KOH7y7lbGsvexx2ZKVGRgW+3J+uTtjw+EDfIwkntkBOrLxvJaMoxlPblYVvbF7EXhvQSJLxVJqoXJReNjHFtJLLz2\/Lnq+GIOf3Nm3A\/OcWaPUV68EWXaFIBDqBW3gutjaoGQTzFbrl2addQeLfEMZQ7WzgvJCTMu7rQH4usqi+jssfjwWCM0\/KBUON8UQ6b1lpP7\/QGhlWT2k+KHsfv7gFDFRb4NBTIS5QZyxyHRkuz16UYHznWW4UpbOU2WEQeZDtreIE2LOZT6JWJcAEPuP8VPuf+UpykjMnWoxY2K15+zEz9OueGB1c1Udg9gUtSZJj4SXXy985X0md2yhTbXrg3ARdUHN5OXEhL2AFOEjtancm9dTjulzfTQHu9kYngga5evhZURf9l7pcVft5MzjCIcMLEUjq6gdRS4EEVnxljj41h9SiPCbyWu+oxJyzR38jLeiHGrZl\/m47tuPJjIvs8yyRUlofRkW1Q2ditiYy2xafiH4oSQpO8Xc088Owj9Z3hz5dNlYa8Bs3n92ecKxqnCGmSFAWL7JZrOtRcmNoPkkkj7m\/KORk8Dg7Q2Z2269yhb46RVIdpilQkeGpEbo3pVke4dQ3j6eZI4RkfNXMsgBgt1zG1vz+hGefsSIWXYWRPAo7SfrURiqegHgGDCiK+7o3jtMssQNFjeDgbCPkW41VBvg6Lcc36IMOVBHy+HEDRfhJ+XOgeSkMLS245nHciK+hz3cX6RnFHzQynbtAM9SQ3zfDo72M809d\/Ak1A06Z5jftFk2BTKOehvsBq+ywx05stvXg9WQoaFj9tP7oy4\/WpDj+t3hwQhXBp4X+8sh1WoDrWGlmk0n39hv\/rC83\/n\/rh35STEHsLoIRnP\/5CBkd8qN04MYRDO2vgDoZ2i22840Vi0RWGPuaD9E3Aidaep+kHeL9gO5ykfXUfT1DyTz7gDsKZBy2t66tpU0pB1rb\/R\/gNzM0n\/g01cnu\/qgU+Mtv5vxiXxRlKC0xoJcnMwKi8\/MoN7uHFFiicAM5zOFeiycjtxqgWzzdMGCj6db4FCMw+NoJWIpjfN9nQecFvJZar677QQqAsiBAZYsapPXIopP0kvmrd6+rPLezNzJxfl4WFjiHAD\/9BpueyrfzpB1hJSVilIXnqOKgdjAAEjpjqW4wkI+AmIFyxRwbyUcdDnJcjgZjwHFSgTHCFI+vf6QjDgrv+Yfa0sQgAMrvm1NGviTf0nm5JXRirut4lIW7sKn7CX2I132f7pcc0CyC920RVU2Y8EOe4WZgjiORqUI70OQ6Hjfk2NaLoig1Yv8hKvutS4xcu76fx3BwO1AOf5QZvmfMJldSDs6BQN7PH5PHijy3wJBxPkhWlfCTuki+Xs5b1u20bpvngMSojgylHIvsb8kENUxq+GBwHSaJ87r2E5YZXLNJMHsCXSEo9gSVZNmzkmfhueSqIYR9DnhSj2zjxMpDCJHq2DbWTFGjG0ijVJjLw++vzJYuXImOH1AxHoUI2S7kSRTET\/OA8z7i\/PpReUc\/0M3R1GtpUqTvc0xDT0bSgTgZWChWkzrry7u+drJMg7TBjhX53HW1HZ3x\/eJbStoCDOylsyYmNYUvOrswBV8LAaD4o08FgtHIFNAlNvW9iX\/X\/luwI4f5nxwGu98NmlcR1k\/tRRSyEDvtaYwb8HVCvGPe9mkgUerakFmOfsrWoFL6PVUjAyHL4y2pYaypoPDsCCBsDIfwpHAggZX5JHG9fEa1drJKhyRAriHCjjzpVbkUJ1k0sS3TbhgPGjSM5uDIsSJkUGGkg5otechZgpupI9cxEo4id9KSLTMO3btDT\/s6ihlPfYkhvxAIXq+SjiVr9ybMrPxa3x2dmU\/BQKhjqIXlM2yGk7FPJWRysmo2pVc1HDnlbc5CQC\/TUKZh7hakYZhqmF2IQMK9Hu039B5yVGNXPrT3RBZ03h45xM82E6AYJh+4VKTFH5qK3whxLPUlyTumGXskjg2CzYldtKpWCuhZpgMgPm6rBZiYm+8KEQK93AP4Prv6xbcwHV1T6nUtXEFWF9pi7BDEz3P1ox47anrAc0LMY+5d+WgW8T+tttoSs\/0R1Wzxgl7447e6pNPrjA6IfovdoJmU4IcxfmDwdhDgwa6CGqMeLgu9X30rYRQPWChILtrckMIZaQWp8ZSu7OxyYtPS3gYzDDp9HTtSVRO5uUs5laCud8yT0y0sJZ73Wq\/XcV9BtlprYRpc6k0gHPkbFUdq5zlbNE+JSVng5tQI30+hWVNX6RO0TXFEzh4H1CHUeFp7bsmv5im9Mu2063O+41kfCLg2M06hPcDO5JzMr4nP0kEbmDe4LQCl2LotPATKEHNUAH2rU\/GsOwLl0\/ZZmQOy35wJZfOyTGdZuVF63zSlHpV79WkAQTi6NUM5GGx0Q\/WwaCuKRXuaDnF\/4URdoBUMFDpb+fhSIDq6iY0sXtqFzP2L91HtVM\/Cj7vHHAE9hGAdTYZ8b7j1DRqyBMqeavpc+5W0EssW2fYhoF886H3iDI7+KFJbyX2O99J2ipK3E0P4sRFrQAG2oIr1dlaOe3W7NfyOSPap55kHKGPOadVTD3WqsF3G9jA9xQciBYDMrE5mfmKNySl+OSBDgN3lfvGYmeZ5bqRDTlvUOG4pQlxex53mHiXUKlBur9a8RXiVmdgsVvSRrc9r3I+EXQ6dTD1jpJ8fibaOUCTcOAEYg5Q4FjnF8AhkFRruUvddZjzpvUYUQJGoppZpMciIvZNuJSMrnlzan1cVR9gQxyyiMoyl9ZwfZHEvoLYJlSq2btdn4YvoLcf+FoNXXcmAIGPaNGvSAaNqeBK4X+I2UJt1\/dpaoZLBf5tg1PyiKOtBfWtbLX1VfT6qCjpbtDbpVU+\/VO0Xuu0KDuT7fsTCuQiogVUDHPst3lQ\/DyijXaFq7FcYbC9ZAgGE8FymmE1Lth+4Yk2uR\/ge0w+DIPu+O9qCtI7yyELtXluvGPkvFw5OICea5TsQvzxJc4bIvhdbib8BY6q3QocKr+uHMhx2SZa05EA503hD4HCmi8MGxmeKEoiI3L94QHg2IeSORv5SXqccpXR53h+k8FvTYV33V\/\/u0huqdhgBuxe8IpbQOFBNx3BOKFu1CAyt+s9Bvsglu9ZVWwrGASva0kKAkUenhUOxN\/qV5QafEfL3dEZ4TiBfFvoihmkZa1D0i0zhMQ7wl0DzhIXQteh9FJZiDR4R1HnaDL0oKgkE6ca4cyeq+gW+rBZrjDuNJRp1dzNKvytYs0tb6AbiLbtTjJoCez5so8\/5cBzi7Afk9H5x15GcC1xFhEVt1lujsYg+5\/c0p58ITL\/lvuo88SfIG1BCQXlXTzMn0\/2KYW\/TWopRLAChd9CreUZ6LlGsDe+sonpxR7AICtgZZkxdlcHCr9FqbCw==","iv":"505b988193ca96b51db730eaadbd62e1","s":"736f7790af8b78c5"}
Aziz Memon is principal marketing and brand consultant at Salt Strategy