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How marketers can gain from AI chatbots

The best chatbots provide a minimal maintenance means of engaging potential leads, ushering leads through the education stage of the sales pipeline, and responding to customer service needs. Image credit: Chief Outsiders The best chatbots provide a minimal maintenance means of engaging potential leads, ushering leads through the education stage of the sales pipeline, and responding to customer service needs. Image credit: Chief Outsiders

 

By Christa Martin