How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"b128a7801ef0deeb066e2decd6711a00","s":"6340e5d9e9be24d3"}
Jillian Shapiro is director of digital and data marketing at WongDoody