How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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0ORwBZ9r\/YQG4pccU1\/32Vkh7JgKhRFAjcdngF6hw9\/dqfndSkUd+uEy7egH+ITgcKwyrnAFL8GmLB+7ZwopANEFmmuuEMUk22WcBLyqjuND\/ZQ7V3LXXXtojOYBXM8UXNl2zpJCQgx0umzdCsmiiZat\/EvdEnc6NpuFqVupuaiOsikFu1VsKr6OXbcny3YQ+aEg7x7DzLL4XHi4xQlHLxSYhlVtAf73REAHKl46F0nPMLWZpvrsSy9yK+BeMPQ54d3n31fL2Dl4\/KSVMOC6X5oiDxTTrxwCiXcT0tedM2n\/RTxHoR2NC2Jfr5pA9rkUrDN\/T27H\/r9ykQ2JZZUmELT+PXvrzLHhSEJXpALL+2j97GstqhQtOW3ZZmPjeg6P6yFFkp61jht6CjiwVXP+UyPu5imMApPV6UjVtE9qfFuWZR6HDkfVWU9CRSeeFbo4fydgY9OY6khO88j9E5Sj+0qH+7DUY7KKzlWr+YaTgONA9t\/EezSRb4eeGtFytbU2OHyQjbLwLWcS2u2GHhPe1gHAb2l+Us+9HnK064NAl\/69eZlo\/bcN2Qq\/m\/dFUgojZdtRDeKVGwrpjeWfO\/r4jeW5tGrpjxI+Wy8qNDUJbbUl5p4DJVLW6q5W1qnlJeRc7yUhw\/ePYvvlhYeLrzpBmacSIPrw0cj2lqGNNZFnzvcQFTtYeHtWjCme0aO2NxcPTEpua3XqHnV0l7ZR2O3E0jtQtVMwlJBdUmOwGVh0evrZc32a85xrdbHGMSNkT27V78KTA\/804D3KFiXBw6chLr22nlhMnenUl8gIgmvpuq+xe7MKrPjVsVItxse23Nik9w8bcHS\/1nLhzsg5UV17Zhk8cF6L72mB8qFD6fxPVLbcSP4N0v7nsqoHt8GmAHNjCvjLoSIsMy7XcGIi2NJqFgJ1JUMB3DZM4u6hcUjjTymtkmECUekiuE9xI47JFwBuZxsgMxaYTybgP8Op2bk3qe9Zi0SSIZQUq4pRxMZ4C9ehO9biLHFRMTC6uBygE8tR7x9GWnTJ\/iKZ28dYnTCKOxs2wv6NZBlCrbsAVBPYQXDRWQJ3sg5QVXpKFynavKUCWA+5aYguGfradvM9qZbQS2WEWYfVlC0PWafr4PNTrImZlV89Ki2eOZtksotIeJQ4pwIPsvvmv2FE7OXZpWSjZO6fiMGMEAZbkvgj4Xmwvq0KsRozSNq9CW6LxX640ej6WW\/c9cBbDWM4Xw\/2pZ8McyMs+36ZEwbBbN4bC7bphS5Bn3s08d8MRzBZenQH+Z7iUH46GAfRiAiUZUTiHOw9bd9YqwPBKz\/sChMxfeDAy1DJJqjZfMpr9l3Rz1nxSLakGFjpVw7yz46FPyzmgnyrG\/d+ch43W9jukHJUxaG610kox4vxE38lF85S0vzAAoCdW5b7MMTzQbS07LmA9qNv3adD2CRBZ8ssH3iwUsUFrNPvqth59GBqD3YSkn+hv7LNcVuGyWWXA0AxC+R4LAVwISIp+pNk3sYkQvn0FwhN5s5DFjTroyPDTuUHfCMhyU5R1rl87bTjAbFCHaMFOhkMQ4HhpNVlnVNl1LwTyuy3ZUymYSEisFTgkIhyJE\/a3i7Gu5Eu0pmzVNpGSCJke6lgmkIwQwxEM5R9eeTDPYMDZ6WXnK6S+K+leDQI\/xFfY\/99czTngqknpAcNasmzP0xyXM45qrKvPLXNj1YGiQi719vf2GH7OaFMpsxzGfQRzq+VACEsHGRMuTFMaNqk\/VXAh00lYPz3FOkSb4F+HITMXn0c4TnwZf42Y1zfBf\/WN8uW3NZcs38s8JAJpMvE9ItkkYtZO3ZepN+hTVFFicnyxucXN7MVpT\/UFjQqU8aOK8RixDH1Si0pe0LMSrUaA2u1Ad++C8nMJAtOSiSaso+IqKnsqKtmzT6ZTVIS4U+NfmqmTG6fGgjSG8tSLxZ3OW9tF\/bRcY160gZFdw9eOQgPKy+Pk4CZ+nbvTSjn+2mfjh487jQh5kc5PC9I5BfpvLnCFWQelLkYUqwqa4q+X3A2D2Dv5UfJFo3s0et8BqWuWLty5TyuxPrSzuq2orRwb8czI5rMAd\/QjUDTxo9T89Tbh1UFBrQq2XTlE1\/IaekXqzzI6n8f8pZQ5d9yF0HxrrTTnMq2ot7NdIzOK6RToWbaOEgL14vurIzfO2VnveyzafdHigby9Ad+aa+7g4CoYBbwaoPVOPNWWXl3fMgTcUUqaSuTAkEzQKyeqFSHZoyNvGUK1v\/djD65tgc92kXS\/3VYToGGDNFFOXfbQpZ+2tGdXb4i0KtXD4N0FWsGGXeN2HxLoBw7QlEDuIkWSUySTkgVUhbBOooKQNqRqpnAjFY9PgVnd+HmeYBWMRJbW11wYijJfEX0yIhl9M9ALz+BYARioLwYVisjFvjgfZg93NXWLPVDTFOFOO5TP2DMQ4cqbS\/rGE52CIOC2RRNbjd0w7GY\/xCDEQ9Ru68QerTT5Qt7tKYWy1DYGpW+Gufe7CXeiOiQxYT0naZWRMFUUC6L5yUdmP\/2WMhrXBF3zaKCWICYGIQxPMBzzizLFef+r0wPNKWhNN3oaxgfj2dAQDs7yULaQ1xxVEqn6n0Bf5BIH\/pqdaKLY2AVgWmqtK6rN+qnqLqZOlW5DlemvNbsGODLR5eCB3LBUyocC0cqHHGE2K+Y0epasKNHLzGQfEic4jgoiZk1RXCyRrEcO9y+jY5KzqqKM59Wv7wlOb\/4n2ct2QhEZSi+oA\/eW9HTsm1BQ0LxJzZ5St2EpPSuZ3BzKJTX8sZZ4htvpEsa6naDuu6EH5Iv7cLNAodzgA5eOM7qkVFZQArD\/TfOKZ6SHxp6R1wAbvdGr1kbN2stvVOoojSIJ\/ZnZuE8NzcqLdUnLVoWAXvfycKjteAKtmFA0X80pRW2sv1ZumffBzPFLeLwY9FoQIYNtTs025rEzwpMXSI4ummTBF2aFj76YIBniwcMDd12pdm6zH9aAOb5SV7TGjeqBOl\/8tFG++dMr\/xfqsdQOhTR2OQjHZe6kevZN7HvkvaD\/DZc1n6IzG4YwGelW+Z\/4DGaD1BHWKIJueaXj+fbgP\/+Jz1UTZfjbYfTSuzBFj3W0x7dQ11YfHFCLTQo\/roK\/U5XdDk3LMIWR0xqmFBkGrUCEnibH4N0wJ8=","iv":"829692a98388c1232e75671e5fac7a32","s":"470ce7bd0117b3e3"}
Jillian Shapiro is director of digital and data marketing at WongDoody