Jillian Shapiro is director of digital and data marketing at WongDoody
How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"5387bbf08388a9fd6abf9e9b3945d6ef","s":"9c8235c3f2eaebb0"}