How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"77650e8f6fcf69dd7b20f71149cee282","s":"8f55f149bcc6336e"}
Jillian Shapiro is director of digital and data marketing at WongDoody