How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"592ae5a34c7e752e78d7c4ddea402d5a","s":"5b567fdb9e509240"}
Jillian Shapiro is director of digital and data marketing at WongDoody