How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"ecf44ea2a7ba82893033c7a95815669d","s":"de25649c475904aa"}