How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"63df75b39b657ff0cfdb00519bc32e9f","s":"d0b611594d968cee"}
Jillian Shapiro is director of digital and data marketing at WongDoody