How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"Y\/xCzapRJmF7mfI4rqgnhYCo\/7NaqEcUbN1VOCI4Tp9o+OFLxy8bBe1is637DejrCIbGlh2E+MqazZC\/eZ3i+dmsZP\/09ZAXYNTqgoJTCzh\/\/LYsaOAhqInakYhzd5g7fR5PrgEjv16GM9ekatVIL6Cz1b5KZU3EUHlLlfPTcvKQ7TZssGQAQmgwfirXpA6LESlh37ssyB\/+yOXpRasZC2KmGDaYxI5M1q\/qH3OsKMpN\/qbAL9+g9fe3IBZHD+BiVE2bkPTuBEsPf885K+WHHXDAASfRJXTjDCTEUpox0mGjiCOVrYsEQ1\/sgtXz124089GRnrFH8IJPr9ls5gH+KWuZxx4szjGWMcRZKm9tpmwUDR6UawOUSF\/XeLvLMeAsLPg9laePTFVGNiPMu4c02ssU+LCoKu5AE+t4xuXXo3NfZ+aybalFw3zkFnag+WSMqofSp4EWvgFPZmw7s0tRfkjB0XyVQto+FRLa9\/x55BhgU66H5HnzswFI6ch3Grn8qnDO+blYa0yLAqmdC69FxyvNQsXcs5XpnskT2I5\/zeYm5hF2EHCvWUDVlJn4u30d6vjgYaFOT9k0RRAuddkfIAP7izjmQH4kGlr+uq7+ZwjS46LhERokFCDHH\/YW7gQaAYgA+P73LdlOSCZjLiXurRWJ3NeeHMkMbPAcT1L60GjesUlxyRv\/iL4wPqmRMVeSsUbxqpvB2Iua\/PDfTBiO+51wyf25XbKzcUl\/vGmFOMw5wpEPkmvlSGFkvo2TjFr8TaDwg46XK1MFFdfWW92OLhQ2xdDAhMLPrE3iy6q7OTYiOjLCimYbCQqtpb+KHyFwiHEmfhbELHqZregP\/3SngAs36iXnZoFvxYvwR42Pp03iBvKt2kwdrvZfCwjoH6asAHklNUWXsuqofoWCqPRZEvYkHWJTd0FOh9xyBImQ0qipzCqzvxNzz+fsY33Fqe\/7+8gpu3nCU+tryoX7PDNTMHyzsuymwPYsWmz\/DWXiXUmSL14AyasKFrsJuPB4LGUfRA3n2LOPn6y7QHHc7rZyQ9xkc8xo2JPVpt6pEAZbXEs85nsbxg5on3WDsB6wEMb4edEcbeS4geeYsLsSlGKJMU5DVivkcwsEug58h+\/xAaT1sdEq6QKeX++BChiyNzQq3oC3Y\/\/kL3GqLilKvMZrwBxaA5LwugkhyE84RtCfgI+sc0gb5w+Qkq0LNYBSIwqJXfjte\/sZu9lkQx+Fg9r+OkhXP6Wcd2qfYvC4Xth6kLv2H5TWXvUwE21SEp\/8ontxD03Mx4U0p4dxuWQDlDxWupZuP2blYmY3\/2+zEh+LIWKRtmAX8GCeLlcX2o9X\/R2RjGK0tVDzI5Rmo5qoDLszqMEK5UlUKLdoVBMFS08Lk4DW454vi27Gw8kEqwgjV8et0TH7CEeJ3z+YuOR87qu7YA+5b+kLk93qXuBdlHYMSqX0OSDWv6zZ5svit0yZ35EnL5vmvF03c3xtprYys7NhnqjPXx67Gu8F61lq9bfUk\/t2SA4gk5KWu6834ij2jCwnHjoq+E8ZVs6tlI6fFTf7QZZe8JFaSk9mjMxNJwpJEo1PnIJTOyq7CDutXkOwxWc5RTFbTEF62pGboff8eCouSs24A0MUWGD8QVJG3mkuyNJgK1w1Sj2YztiFc7O8MIDkNOy49KqaIHQgISb7rEnh420fbzoqIGYT\/7Eg+ZlZaAFTo2j91YnPMKB2SXCUj0dWpL2\/XeqtRv0Dg5WmAdwmCC4SMr5VqSmS2ITLeBq7z+Zn63CxnSXPptnjmpQ8uNI5xZZLWiosKZFrM0XUHM\/prkLezxQ9pR7jrACzHFLqGKsp2A8fMEDzgUj8hcQGdjnqlRizKFkyDlMbGWFqbrPuNwU+sfA7K25CUrJrinHV5a5U\/icv9BNgrICSh8H7RzDVNhNR1jrXE1YGSq5ZWCBtqMHpqa6CAX23IA57rj8Nsy\/4UWCORW3kglNrHEB1m8cb0n1jSjs5yp0OvemW8TLjuW4GXcoNY1ScnuhRtPTEnkOTOhvqJ5UfkLHcWym3UMsbccu\/N685f+C0AN1exN5dvv1SR3pEaboB18MEtMXNlKzoFlXoXPbOFr5EQAQIyNXqJWsFZlXF37vikY9UR1TEiNq\/sOjic6m3j5IKF\/6Dl91HRRaD3tQIaeRR1Rvs2RQTNc4eVUFHy4i4pW7qUyI2+mynpTJTIN8awacK8DCTPU+bGzXavas8\/UfPuvvPVNRxKweBGDjbckMVQhMfhfJnAKiUzkIDvL5Vrve174VVqaEvxe69qpVUiNS\/HWm5BxEJqwgeNwU0GGtSPahYlUOQ9fcBYAM6XpuMCn9FJ5mTipj4DZ2nDihxML4QZO60tPSO4ESDLSCfj8EexCihs67Pe0eeiB0HcgkbIRMa+Sjmw5wdPEVB+oaLF4yfPvoqYJV6VQ4NUWnahA42BnhNF+PLc4GnIW1+by+kPe3NM5f2Fj3+AdmH5q2yLmhP++jjrtBwYnTVnS6gsEdO45loE7WNObkP8UYn48Gwgtbh+vI7zOC6lslcva9iBZUULWpv\/Gx+NPrDlMC1tbNpyMaXseSRPOnuUi\/BEfsW+6s594y+YuQOPQklMHtWPHP1rumHPgbEEkGHDhFpeGPWvUTcP1i0nxE6Om0ffYB0mCHTO1FB7OdeFakyZuwzzP+Nt5\/CK+UnbF+ZhstoHDidiFr+IChOUNq9MiU4pzeS0KP2vfwwPVA0RKG5uPKqyE9a7Xjdxun4JatWXw0abzhHWh6TDOgbjS7u5iHdatsQ5hrZ5AvzqIp4LjrxSduWyWgJNrK\/MttycuzY1YI208lHB\/nYY8YaxjtP3kMByhanWbfJLoGd2p+xmb\/kcZ9asnDsrvXaxA+CW89KQcmml97xsG1+Tg74FpLD7x1pBAiKFnYBzIyU2QJvOPOoXrOit\/h3Q6OXyVMvBClv\/T4bSoTwjpGav1fqQL8L94WtR0gdb1D4Qgiwg837nmOBRlqEzMw8MwbRXSnpAwmg0VDq4PEdCBKSN+CW36e2qAzamdXlfl3Tdegd6EqtmJL7yjW1WIR+qyBkcrl8hJQ0g9FWjYO\/aYml2JhT\/a\/ran6DVcp\/FJ9WWTcenpC8eXWy2+7rLg0+HVXWKrZKfU2vtwVLa\/SkcsRpwT3Xkrxie2ahRIYH3cuICt2Fz6t4rlyKpZ1RYIRJrm1TJskg56l8aDJaiQYURoYo9f27oWY+An3WNoiYfyKBmFgA+04J4GDeklQiwwk9rQr6LQG6WjKU2ktimr8RThmrJI5x\/kaFOoumLYtnJYNVz2rsNgSubGIRu74nT3Lz6mwCyGgK+qPdG5dhHmBiqZJj1pfbO+xhfknc1eHKSSwXffgy41YSoBaf5OuaAyfyG4C8UcTIWtCUEeEJQjg6mWD\/qRmz48NTOBX1mc1kzbTVTNhCVMTvxM9G6XCSpqQe8PCYdrmlh1G783OKQoSTEZthux0crxinUXmx2G6c4eK\/mW5V7MSZNQB5OeZMTCJLVA4BSosUSzxhNbSQr1mCOkuiynbCXVwHrt9IBZb80g\/l2txR+pjq09E6xsOtYpEHH3E48w1KbCNm5wY\/1zY2mBZuUIKiCEt7+SZtTkU0ibqmYk+BR1NzLfDwtg9p258Wv37jsn3Ev3cSBnzouL2FD48InGF1wQqE3EDjvwuA3s5cOKWP80mPMO8fcKKEwTB97w6pXS8dQrcaVF+i6YCC2YtSWq6+g6DOXHQSXd5ArA425mWG9Bv4\/7SzV5szfyBf32M63bZT25qGBjgHKv15NFZ\/6yqe+hye1LPUQSlP6B5WDGZIHkVDVyGdtxTNOfK5h9NYe11Z3HwXwxlGxasSFrg0qriv9mZQHcK3TbuEkLgR6ty6Lc22s9EoBBJE3FHnPvdTCsENM6DT5QuwXQ9ra+WJY7eXf0s84XvbhJiGlR05DXwOfjXqmAy+zQUMJBmDYtvUIGdEYdoL47b1PLLEJtThaUA4gF3I65v+xkbt\/XgBMfNZc585XO\/c2xzbjHNu2ObcJQTAJrUTSrkCS+p6r7r+sCueccgvAQkI8mnAAamoMlAEE\/QRAvLh5rLUsnn7zwxxZusCPBXq\/yisgGl7tuCB4P+7LEwpl1OZZkkktq9O7c90x7YdSM6Jv26hi1IMkyx0kQ6zbUg0zhISX\/+ibtQmM3ITjhRnH01h9OFUHxtDNu8P+7FjjaIHaZMkwxShwZbvCX\/7M478y2Cfi602EZGa7y4FaQmJJ2pR1ndLsrJi+2ZcCx\/AqROVkrtg6ZLK8cD9b4EFm75oNIi3hRuXgQWrJE2l9E76oaFf3F+P67NyvOQ5lN9svxS4vjS\/+z93mcIyRoS\/K\/GhzxLRdlYF9OpmH7Zra0yPEpTjMEV+WR7O1fYSQOs\/j6vuC3LTHikvG3pUq1xwefmiaGV+MPG1\/lbJ+XFYoU7jbXEea5f47egPC5zZuqDveQzleCUbs4GnDaztYzcXSDoBhlVjC7sMFoxlM+71Hm5IEhHrJA6VCL6p13fIAvL3iiICxiXrmUZ7\/Q2zqdFVDjggNhBFe5ujZcbW+Pp06NW+r0mKYGjcWNrgIDoaQzbUTbTmnCBF7BAatu0BoA181IWSA0UMduNfNvBsYR0F\/TrvWDvv6ofluHSrB6D3t+6uM3wzZAzaMq39zlzg3f2D1KlDY6fxAKVtMFLMrJj1MrKfoAtUEyWQwo41\/7x1f5XJBByRaWSWvNSC1p99bvKEodYIRYxgptBheb41X7XDk+69BuEbBr297slPmI54LCJak6PAMGNUBF4cKTbxeMX4rkDB63uKdo0PX4aNPvrR4aZHuvHriCNOHoE4pyetoQgWuh8qlcrz7U85bN1U3w8sdFwci3xRIJXaqlYVggmn4wMX\/kIQBi3x\/rrvtGJnX+V5scf\/SlVTFp7mPAH9Y2q\/FyTQ4rH3K3ZU86O6ubMqMJrgCjZ323JwpRPYwvSnL4vsKgO7SmhkWw28YSqkd7L0mzWCENh7mr8vI4A4liZsqnCQ8CFqNqGF7rxttumOd7d7y2YaGwmZH8ONy6UFcPSBrMoRheg3xrx61iGzTomiNaFw+JL8U9qhRjUE9OLRpQt5LOwxaHwN0z+9Wukn05u0316cQuii5LBShugbHW76fVIkReonrKNLVPRzLT2QFuYWLJZsrBB+pHyKMCr4scCFYpQvN045\/BF+vTf84cKMb9mYHDhZoXbFIryWFUOaSz0QaX27RbDMg+hWRT7A2Ru3htiHrS1qboP7+b4c9eWS4\/vDWeJU96lJTDV8LqBx1rHD+MeUmbDsMVXK4DhyKj+bJCBebdchgHuNLXcrEXqV\/khDnFZaGmoAuupDvctPfIem1PValYEhTBWICx3loz0rFcsIOOZgInBEE1f40QjvKmiFZfMGQqKpcSd3YUH5aipPACVyDJFedPgwRdjujWLQFeRVTHFpx2ua4NICt3GBB0P5n6OX0dbMyCwtFOqc++FagIK9GIsE6hCgr23DIKXStR26Sxztsaf3bQ82u3KR5sZyaOsysJOtztgmbirioud7cucrZFjxydqsP1+6q\/LYw0bUKJmYPMQ0owZvVgQrrzM9d0I6rRNr37RLVVLEpptPjDmjVbCfr4BTkkILW1MP9nS9FObKM4BzdmMN8+eW2shUZT5FYbaHPGXt3i6UH+ibCVYF3raKoU3PScEI4IUeG3KCb4jNpcKsdQPCWlGIWzh9fnWA3HXvY+djX2dK9MYK6tXXtopP65JaD987NAFPo7HQUjO0FeH3fM4BGWy9mSNr26XOfa0lff+uMHl\/NC1A6mtNKWSm2SJKcAimeQjpWBnGCCXfyZ5A26bolTWuj\/Yktbe6pt8m5fZ69PHVN2Sies+RMiLfRpSWhFyNo6D7hFMt6hH+NPfEPRlR1yZ6cFM4stc5avWmjw1KLPW0SrA2dFxGGgAlYeFLEJl3RY5CE0opk0Q8JE88+8oGUXIRbIOH5mFrY497Rzzd5x738iptnGCDBOeQzRs58Zd8ZpoiuIL7v7DGpfbFSUey7l9Fhn+QIctV0OmhAYmv12TR\/SWayLRD1am+oNRYCQrdEO0vpbGPkdnrFaqdb3ScaK35JBrOaCQkfGkga\/fvoijs488G8aTu4HUr+NyMbQUpGzcckRseWoBcrI2jPjqFir4iv2BjcnB9tLY7KUp4ZPADrAij9Sbh3GMmlLefQIHbq9edJRl9N07scCw8kP1\/fLKep3BxpP\/jNBcViZEk4CNwLrvfO789ZrLZgKW2fZPD6DAqE76C3lQ+zmngpisokfQ+jISrMA\/RkHRPwj\/vYzgFn+J5X6m8\/qMUHlXWbKlXxUeMczbqaPJ2oFvEiPjjUXHBlv8jS7DoDBkJ4M5GcCCo8Hog+NNgwBBFndIqBe0aVZof1kBLyrXyCpdGHymA0E8XnFjxB9037IJUofvsw8\/zalj3Tfwydd4NugMd\/eWj7fdHuj6OufARiYuKQtpeEuaIdKfFb2X1y\/JAifzxhH6QO++Zvk5S4SEZp3Bn+04Ii8FtztPn6YQY+FkJtTn9hhhfSEIvSJM8Zfej\/Nn1tRLKDW2v0mUvcaVJ5l0rxdp43Ljii63kOAqVC0+zLCjvqwxtKKgHr9UQq1pKbW0NpVODded5maf8znNV3mg6+8kLaMyp1qKFOnqnTdQuzTi\/Gjm\/tIMmLTgjRhP\/GHOuRQJyTGTVvWVH0r7LMxVodZFf+zAaCyd0xvzG1At2\/iTr3tDtAx39LPYQ2VwnK14J8z8gmjWsMTO\/KKUXG7zbml\/isJAakNZ6FjYMEyMgVwHd2UmJvCkpK6jUfvLwkyS9un5r3Efhz5jwjD7h6kNeLzqz5DQMIVH2OeN06wgDCIXhMv11CwQ7Cy9BR34oDuCord6tgc2CZ4IIa2Tpy2IPLRXKemZu8waLC\/dWpBThLpfvL6fwexKbW8kFJtiaq2WPQb20TC4R5ynLedcpkDbnfjZI+TN5WK+SLGiw2GvP2lVFytDrfSNaMcpERVO2m501vYVeMTHhdiBddEg\/YJOsU8j6WMFWKKo1zBxlRzguvp7pQyHy0vLflbO8CdKIy9oUjPoW6sTLXCZJHWBeobJn1oHFlooyO+Ffgq\/sPxhRUh1ZXex5EYF8l3cbNKE9SSyBCYqy4qlB85\/LBLV1sHgyt3MfQYOMFVo++qF6Tmxfhf0lpYCRF\/xvcC5lm1VstCvu7TECw3A0BezcGGdsWScC8ehPrsIxsyIbCe7f8f6YY2EeDnG5gLMON\/cdRooN8W6fapea0P1OTZJWTT0kzrj5TTZkkswpJEQSjvL5VRmjN5mutYEYruIRNyv14A2jWZlfDGoZ2owbAOXO0sRhqeURK4+M97iFN92h9EX8youDGKE2h8oX79KIzHR0\/DIlWO7ShyYy1PrYtPFLNeHfNmz\/OlyOQplvP8zifPznqsOxfPTStyJKWT1PcYUZv3L2H5h8y9Nm1a5mhaUCDIreNRNx7L1R27zMQ10tFik4vCSQynaC4lfufPe\/dfGZ1e0BGRCq33nhMJQL36Y0DOnPIXS+KymHeUQciGIgB9EAFf9zJQXIINh9PI+qfWJCmYpit+H\/SFmXTdqDnmGBw33OfT0lyme41BiH4qgyHKzaMAB78PJ\/D6RabcnbCK8QH327LMsYS2KOWeAANDZUdYpAtHaX+SHjogwr5gfn\/9yOw93qO9jJO\/HRK6q2IKz7R1Wc0yWKowYaWBgFukIWnIZlSkd4S4euUkzONkGGbRUdt0IWTqh+ZqOwUeRVc5pOlID6GI5jnebh+X3gnFRbo8rS3xvex0CNUPraZeJUobb2WcIYheZXSGfTWSw9CeG+E2Ixn9Kr0T7HN\/WaJstCpHDPcu3GkHZln47W41+P8p2wKrfj34\/814aG305W+MfYPcXnPonzdukcyDpdeAr2b1jRnvZvsnN5cg9dPkIutvhIL4kn3UFfREpAiMNPU5FhuS4ZaTSGIisQrT+1gGCbiRI5TbM8EZMkT4UUgAWozcuVk4s1VM9pV8Bt5XRoxQHYhamjL647Xt4WbMM=","iv":"847602950a9acaad5746dcce4a854009","s":"96cb8df82dac5c35"}
Jillian Shapiro is director of digital and data marketing at WongDoody