How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"e2475c00d81073f07ea7d1f5ad0e31c2","s":"86d941aff42015b5"}
Jillian Shapiro is director of digital and data marketing at WongDoody