How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"75246d82b889404b2e2b30266c68765a","s":"866d0dfc584330f5"}
Jillian Shapiro is director of digital and data marketing at WongDoody