Jillian Shapiro is director of digital and data marketing at WongDoody
How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"3252265cec1c642eed9677df05eff9fa","s":"449d86b58a56de5e"}