How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"03e68d93effba2ff79ec4eb80247e144","s":"d045776b2c6e22d9"}
Jillian Shapiro is director of digital and data marketing at WongDoody