How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"92544d592dcbfdbaef8b74211551f3c9","s":"762199286ecd1ab6"}
Jillian Shapiro is director of digital and data marketing at WongDoody