How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"36035bce0067d30007222a748c12d85d","s":"d58553fcd13ff547"}