How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"5c80cf4b7cbfdee6943e2b4857e738bb","s":"2699607a17b42859"}