How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"a2481fc5209d2acf1a3958e2e8474370","s":"0360ed5801d9b07d"}
Jillian Shapiro is director of digital and data marketing at WongDoody