How marketers can prepare for Google ending third-party cookies on its Chrome browser
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"ced4e3b8a91f208a8decfcdd4bcc95a8","s":"3d9ae150cfc4bab8"}
Jillian Shapiro is director of digital and data marketing at WongDoody