How marketers can understand and maximize mobile data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"388f4fcff9dbbb78d41a1f80f9e752bd","s":"0b402faf6da3e8a3"}
