How marketers can understand and maximize mobile data
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1c501cb2e96c2dac2e5ac690c77408fe","s":"99e6b37c64ce2bfc"}
