How marketers can understand and maximize mobile data
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bee8a47530c047a6bfa86f797f2136e7","s":"cf5475f7192eca34"}