How marketers in India use SMS differently from US peers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4b60de63b1c9bb2cc22eb7ba8aaf28b4","s":"2d006323ed9a9675"}