How marketers in India use SMS differently from US peers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"edf7b5e3c23642aa77019b6bcf4379e4","s":"183bde5bbde6f7d4"}
