How marketers in India use SMS differently from US peers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"ja05dPXufJbF0m\/gEusIYkM1G9Q9C7gswQGHhBRFbUronUjw6DChi6RZXhfFU3HxUpNF4qGs0hzwlTnv9BR60WSX1k76wLvDo7eYNSnE9xhuQWBNb6SKNYhae\/uvFGafB3Pp1vaCqxaCLZsOcI+ih2xSqSUW0aDligjwmzHyVtxNajSL1yLNY0H3Niv+tD4idXF0adD0nORvMgdeqLtonNO3+tpjw9iHZ8+\/S3bAiRF++m0USUtwMecMvYDgwN2\/az4uj7NJUz\/IwnZq4MHA3p96SI9qcxezuOPhG5SVWJNglq6eBjAVvmaIsWOr5SAlJNhfmsYa2BzaESlww1riLmLPy\/\/ty5kRyGBtSgtyorsbzBx3jazwZH\/hH58BQhcna\/HaJ5qzLhEC6V8N2hmHvnzX65aqOHrxnBR0TfJhO+yTulBCUrscqE1TMTjrxslnngt5v\/lhQXuENRtkoCtMRriE\/MqFjLGxBzQAV70ga5hcwNUjGuaIxjv3aKYDmIIljU4NVbETGbNQ9ZcqQ5zF7yGKpAKFvY1uSQ4EThjlQB9HhoJJOKVvKOUdqz25270du84cdEMDKBIcSbXd\/8SGr2BRtS2ZlR12g1m14mwjXBFpdICkupSeAJpzVVQC7ZshMDprcabar5uHCP1f\/6nn8FFT0Uu5yMdXoWIQjkCSumpOSABo8JoOlQ3SvPkmSnA0L+cUhoW\/\/jpV2x6KwxoFTzfreeYW7nwdkE\/WS\/h6bwYAxiqm17ervh+ac7rXbeF8kfbrZ7i1N+vmJnh\/2\/k01Pf3xDdAudRu34ZCaKTRmpmhuKBzxrmNTrB0zM8LQ3Fdtpw4Lxknv9B1jZQIaIyvxoAQa8zyYG99ZgcS6ygbQSeQdnuKs8reNI1tg0YrvM5ysrVixS5vVvKOqbyZkpx8JBM6fIhCsLQvMMArlj1sfVz4d6Yjv55nLCr21v+Onwkeuv6cUrNzShOYx0pImcwTpWtole8EF4afJEFzI3TedrAwCxsV8XsqGj+vFAEX7HVc+9DU7wDTXTQ5nKfHJh29NuDHX2Podd4otUnFI5syKdOzafY+Ejo\/\/abjDJMFhRJl5vhLOzo6GFniD\/6dmuuIYjL90hfXGDnCoWvBU0B1BO+cuRkiyz8Z8iFrzCBvdE2ld07g2ffT5qQlDlmM9nZb9KHIY9u9g00KelGJB3PNX1W4XxwFznPJFLtu+HtmFxZbA0oN9ZwtQwTMO+X\/rLMruulhPtTKQyR1gYPUifw96LUueQyaMNE0MuglRMTX\/inq3tvzBXTQzXToPZxQpLZsuIuTTaPttsbqJQj9jF72P+NWgLFony6esZmb3TmmHkzd34G2u7428bCg2E4brHEheUKHfIEFX66ekZiD7Kr89sGB8uCDKDimC0MoZTJZ3STqcZUkzXp8zGVbA8nIuW7b4a9ICj04MhrNUOeTIZTRzNc7NJ1xMYW15pr4oUjlG5lf6MzuDGxQxALeHpHyVT3Ax7SoQuFBsZe55AwK+Zab4k8K8C6MaYZJiz1ZjAa7jefDmVeqLfKOD\/nvgjmWxVzPjU5DRN0yAqgEaij0iRF2Xh6Gbl+XRM9aOf2kow0\/8AuoeIR5PfS19woDc8vk73CR5oFSf6KqFz9LoczMwyuJh+DImdwrQi3y2ZGsVc++ShYzY620RwdS1ILHVtCrgPT8w2EiTovG8XzWCjycP\/8nIGTT4l8p9FgmcUaAQntgiQRddz2A0Z72V7Hg83qFT9NMmAbBZnacgKMTgK42lGwv2ApDysrEH9Oh9YWoky8+cnOF\/oYxTbnVYAL2y6NdudyrB67ilhDzOEvfdGje3qcFTHqZC2QpdpMK8xBNs+UlEa0+1XIkKPc2vzutVJMbKWZPBUinBOl4uNmPOKB9GKWf+im7niWZGV162Zfde7+zeZhw14BbvU2gChpurKSUzoH9Dwsol5lOnzK81v49J4knr+0Obebi\/B4Dxk4O+hKrSMx9lLI\/5lwF8Osj0\/h6Q1e0ELO05\/zswdrHZOmzJcyHFauyFGUfQFUWUJbRGaf7RS\/23ur3nMLtGqnIy7KS9QvhGVYvTJKpweV\/0\/KWBDsBe3ppDoGiwR6lQqW95sKPTmv5BaGsWWDWI7OhxxwNJFuq2mhVBb9euyFsACvU\/LpUtPe\/9bOO3LQr6b2x+S1K0dWbFd6RVmmyNq40QGoSocb9VSeGGePEVb8z\/PQ5IwHdp0qXvFlMN9xHazbDjx+Wf19Pa0uKAs\/QdJtVafyGOZVTojZ3vKU30SNY\/tCi5oqWAMzfkm\/oN0t3EqpWrDxeOYQzjdkEXZ9RYlaPG8x06COcmH8adPgPgzrtOZS3NN\/EVF3pogMVaBPFFRUbAhkgeeZVS28hU9tfcmM71PzPEgG+kPcrne8zErRZRqg1GOnN0DnY3Y+UWolYiSgnv0HtbxQW1uAgaXEQ9FhVRl0cDmEApKU0OYJZNRUUsD04zmHCryJFp\/uuZbeY7z1sij+fF1AXmwzJt8wPjKrxNRNUBZ+DJjwbe2c0mC+AWph3oPc3UhViOllXSv9XrDsK7zsGTvwC2XyqRYMI0gTFXYcbvMRO8yM9rhFmVCNqJqpDPlkQRUbjP0rGbL3oft6ZFMJ0a7+RE6QYEwf1zgqyW2Yr5LUDKTTlywHt7HqO+JHLUgoDoykV9hGKt4Z96FH4fV17Tix8Mxt1z7XGwWXMoIpordZXjxd5JzgDRaWcEKkk7YjvbD2XXe7EdY\/TIJiE82eONupvg8KeoS+ub8f7Obq7wpjcGAx6XybHY8rY2OBCuvFZlAaYb1iDEkM+qztZZkM+5Lv8yPTC3Fwf1gmempab7XFBr3anf3okalhC9pqSmoVZT2oER+OCfMuOAFWSGoRKe3d6mGu5C+LZ2LUEGfkTQvzjTzQVK2bVt+mIY+lEKlvMFCpSMT4ICAZCSS7P1GNNv0FltYStpXfCv0ra7to0vW+nugZALewEpvsEuubRSovO6Yvm6t7EUWXZmCxMwRvWEAKSfv7zmxOBAmvFSS51yFiYKa8eG10Bcn8D4YBjjk5Cf5IQjVlX6vgDXgkWdt4PwDt53x0IxKTNqd\/y7MtLOo661CLnJS8PfXFrdmHoYZc6sP9bKg1\/KjEwxRt86ER9vd2W1lqEpJ5GMqnvjiRoQJf1QIIQaLuq+ipu17ztsRRThmNisJdjeuAB915+rNgTT+SfbUGdL7iPtwRpbrEmFeIQoS+ijMuVL1syqr7+Q1nSJdvDQfh1hv56hwYBIUplU09soD8oX1gzaz1Lau06J39zB08r22oMTTSZQF+6Uf5vhO2s\/gYg4ZYa1Yalk5TJjiA\/DYEObFUz9L2hhC\/WK+HNMuOWUepx0qxoWqzQlAd0GKTGxOkpSlQmlEypLEDM3Ip7QLCHumvFNo5OHdVhztOYnmQPdaMytXuH3eo8T125HrJQb0Jv+At9DyVmydWzI1CchU6smn\/8JyDWhN5glfc23FVQtTSu4LTa+rj+8onHbrtx4NbdddMCNwhbaN11IhGbVGX9BAHpAwLrkgaJqKbUpKLnThvU0Js7o3FGDXT5ySkge7P+WCUslG9z+hHJb3RkSjr7DrnxyJ5X1qpL\/7rWGs+jhfNVnGgvs28XkYkOxIHCY5VuojekVZ20CMDKydIUkv+qmEYqh4YodlXqPDAInqCbrClRIYjAYahGFIs4wdRl5WkbXMxS0F50vB+cJEIdH6XuxYioMya\/rMQT9k9zPLxN7NS2vzYSLNL6hVXxMtzqeUD7yXK0XCKQ2pT5GL2JZxaRG1jEqNmZJdmyrA5Pc04xAoh2xwp+PWUFVx\/Gp36KUSMUkPCse2drH8BZOOoLWf2yWKsvhoeH8p7y2LwG1DlcziTeQdt3gH2WXGjiVV4roi68ESvx03aM18gq1I8P6j38jjF6GpfoYr+1mXlhliXf2OBDdxLVf6QpovP1LjdO9lN5qltVJqoFpEeXNgnBKUZq69Kl4\/3w1esoVb8tUeV90Sv\/4H2uZofWW6xBwvhFF1wie131cDiPOYNpfOecU0nbdb+OgpyLGQ3b8Sv+JY1FDawPD0cH6RHqr4hbPvc9C1h0kBDWCm+I2lCIU3OrFU\/UAVHOgUT1f00zcCBuJoDtRmDBFa8dGCL2Sw9aOCpTufsjmrfyI5SdDowajTvnDg24iFN\/54RuHFVq0xhtHK637pXZhBNoL2Vrs95UfACLoDoEUU5WPYsUZgCJIQ8Nruf2upF\/TRzGMtPAecnMeNTjx3UblgeM6WMg6KM5cINMAh93wEEHRAvyEVMQ7OpYGo\/vcYnnDHN6ZiMxLGshCUe7L20qM6H\/jZXrKOzkoLw+Cs7fkGWzSOaFxPnmi1ljJ\/ioQU35G70vrKOrXgQn\/wUQWAHARxMrBTU9IALZwR5+sdzxt1U9up0xwlzhNLT\/h3LKyYjz5l\/P81b27NYvIbGGAb7I0ADhlKN6UZCtMvGlU75CoCp26RN9op75kGFkKdTIMbhbz6fZcGDdx9WhhdYkkA1MPJb9I17jwqzxPUEcCCFNn5rq0ez3DKmsjw9YRk2YSdorSKiSS5ShTVXfL1VnXDqDmdvR3QujIvQ+9qRbQAMdhaSj5L5JnYLFgs6cZGPCXxg08kHmrAjSJBmnHdsdw82vd6XIrKV2GOc8+cB1i+HzlYcf+vH36bZG27XWnkyYfJFguuYcJwo3QUYFiLdaqPoy3vIVM6\/T0OO7slek\/GcDayiYzchLOmg1v0ucEULUd8xHMbnhPyZYWbDJ5eT5HkZUVLho48qVUKwy2wd7KnXHg3ZbI9cuXVx6z8zpe5f9z+cUm7BO2TFxWwxJ1VvfN00F71\/mCmnzfwF++IzA0XfM8Bik4QZ7+5CGDV0nDlHEr8SLp8PiOBCizOSpmWmTRiDqx2Zx0eLeZUqu0NnLRKBeV5oZCs2DOShQ2PjsBcnojupluOzxBb51xzwmK+PBAFsK9TDasrpvQZ4\/HbCJnov9Vd0UHyu6yftWWj\/+6\/FThMAXRnmjqH\/aWcrZajMaYpe190DXURGdHTjuMZRZ7xpXWOeSxV9IIOUlkXrCUcy+NRU5NAiF2fbnOdOXXlqC4sPEb4Atfy\/LSB+sAGjF0RyQ0TgAtiOzTWf4oRj5NZW7KprMvsodneNCYnLDRRUS02LNhA7SuVqaTJg0DGvnKCEfy1sv6zyDNHoRHIi4SdPKxVfNozodOZu0YDX9hdOoLxMkPfHEQH3HRIidNcIoY6AJDaTM4UEk0XJ5dzHjhA+jrdXVw9Z0AOOf4dDAcxwDbPsZit2o\/RRovjtiwjcJFdgQMu85QfLH8DcdvhYoF24MwT3Lbh7wNfrzQiDrZediTTzKdDv0jDKflSc4DnekXE6Pa3S7AmRMuZnzKCO32u5ZqbUvYmCTxz+Dth6eWsZou9jhuV71iqlNpiCAfDogVbUOT1hoVSCjefuG9uL6jlburoq6\/qzF7vgQ1LTCfwQK\/e4+qonP2qGCWuM5h9BTQZCjFOGOhknIHiytlu4pv9mMUnQ0T0Xfw7YQnh4N9heK0dzn97ROZon9HuWqCOuxo\/RMCw7q+D86Sz5hN78l7b+KwLyRpNFuVjmF+r+l2FjorGPEYPaDlUSBLaBldbSFOIV7lF+hi9wQy7c1kvHUydiJLKtYkmehzaWveVC5i2Zt0BXogqZzWUE4sw7I78e0g29EB3Ku10hkj1vdhBhB9OsIW9jg8gBsTaZF5JRKzyd2Ae8owM6Vr2NERt1RftO7zOuePjsDBVgidvZ9LSmvZ\/Wfbw4rmy47PbU4P+QbPXBh6aul9i8oblgHh74+TbzgmA8qwUDbu2zAiOYtkkLMEQHpqZVnsWFUGEUcZSPU00pV80LADs1lYhx8wY0+cGgzvuKD3ZTaflIX63DsOLv65f1k+95vHwu45Uc9h\/8RCjsK3u79EfvHiSQ9w06iqKFhScDts8k8xVAu2aMOFcK2pspOBSCJQlku80S33oK7bCmGobj04OIHNOSzkLxMZTL0Qk5VvYEo+fI5AjXZyB2aFpk\/TttKEpLAm6j97+XkYAdu15Ou+ZxvFx3cwza1FIIKNOrtHcU7YC5dy8fcODYqVCRk+\/UZVQ2+WJUPS2yDCqqvXjaLTPJsGzrhf05CFbiiH5hTLEN0KHTTZz3D2i3UlX2ud\/cmSquYE0CzokqNold+SG0IoNb67FpCfuIfE3kG2ONak8e0LAc260mkq6AmxR0K0xK51kK+BKCHA7SbsSqVpXWRca\/dTN0KvBNi4sq0dv5ywqKardwTGJ+uMM11xcWt6Prr\/cql0Odb0kNFEZ5ZatQNz4U8fkcjfXtK2UopdpjBPmieeIymMFoqXpiwtjHe9dtCSz0Zm6R1aSn7tUBd4NDmKf3nfpg1zLd+fp+XWy8cawgCn0VSrBbFILOsSVWE3JNfMmyCcggROsftXQXQwFeAqgJe\/Q7QaI6iwAiy0g3gdfAIuWlKzEveN1WLEW2racIZnACFNn0fJvlZBfhX6z9erWvpfLZO5hGJvCPi0wRQDdvdl96P9UukkV3MIC\/+89881xZZtRsw089QVLTqCUAbzWI8bXhSTQfiQIW25TXchUIjEn9F2Rcfu1RbdFe5BymHzJzofNe4VSUeZJgAnZEA4YAUXzem2VzLSVxklw1mVCT8NKoQi1nsNE2tuJgpgXMFpOvmq7Neuxtc2OhXe8CIi6bgEUUF630jvYKG3dAruuslPelWX9FWNSTy4ktUa1t1z\/W4QQMWM9svMsWP1bt39DghX1ZJIojTzpr1sj1EFwVdpvhcLvEL6lNtLNwmEvY76hFzYQQMnMLAKWs8yX2Vsx8ivRnFlYmKsC1NaJa046mMNUvN11GSv2s6X4iOZXzOgFkcNjt4cR6BxxfeQxHzSTRpEENsEd\/lcKCjNVYaAjIKECOWSveI4izGdwnhGricATGJkcXvQH\/Rmh468Cn7\/oYpufaslHOevwoI3L6S3QPICStOla08VpZ5nrJQaYVp4\/5lfcpw1uCKUKXvYXX88VM5Yb+WPsmlhi+YoZ672tPmm6IPm0cSNhOO42sJ1aJVs9D2RqfykRpg5l3v22JkYYLEpCF\/W+Y3\/dX0prUzr5IKbuCETsW89MctdursaRz4ZVmZeDpXctx3Fj3Yce\/7DZQgWhmx5aN8CzNkadhIMqZNKIvoM+ck2BGTyhTZIe6ZWQ19LyRHbj5yRYi4pLPj2EPTeegWxdkiTyxNQEkum4PIG5+Ce2UCBz7iUfacNzw8OEtHpwznpdpI6XDhSAlff13sYR4qsixRv0L8SzpjGzDgXNamTe18ekhPzbKDaXGrrfM2\/WU3adEmC9+V9jMyzIp440ALNS\/qFag3NUy7zLenvYa6lF7XuWZhCLdyDw2Q7jgmwXNuGEdyB+a+hxEJIj3BpgXW+LiGYt5eII9bNH8nL+UghzZARIlD3WdlqugVprGIY\/2rXyICbwVLLNZhh9RvvqbLS2GtvIpKZgEzEMWo\/UVVEFYKUMhem6yuvqHG9Dl+8oKpj+ebh0tEjrsXYmLt7bYDv37xndNuC\/QfPU4uq8m3ZPfdKBh71c24n9ntT0cabidJbXZkxbvSZZstY\/pasZwUAgrKGT77DoayAb\/XYay3tRNMF+m4v8ZJfAsb8Xy2v1bbm+EGr43ibAZl98\/BH9V2HWE9+zNNBFrhkOOJcjETFcoNeq7BVoAa9Jmd+oYD8rE39bJtpAAvx0ojOe3y5rJBu3iBnHJiJrYBOoazJdoZowfvwSX0nvUZwsgY\/J4lZWo5+xXuXs2VQulHClCwNp1MNq6CPfo0LhkUuT+inth0Hjm2MnAza0uVwG5Bg7NUBeS3\/37xGmfM4Uf7rqkJcUP4l0FW4mLo6sLGq01KeJ03OBgp0aKHYqaUI1JF3ES2blezeDrDx5kWjU8XYsm1kLXoVNbAe6zBfzpn5fiBv5U+5vu07PBB6LH6MatCewvsNon0BAh9zA+4hziGqiAFfsxKEdihQEPBikR9PiKlsN4XvTi\/pcnqKpgIsVQAGH5ixtnl6DdKGvSYWa0gnc2ZDy0wYFPxmxqs7C4bXsiAQp3s\/S7a46BqJ\/tU73kkCH674jJnGEIDe1ZS7Lh4yeGyRVjKgThTt9qoOGGY72z9KF+Hhkc1e6bi6Z3\/L9I58PlJmjcp7P6cCvvZ5kFUhSjhDmfvbM54r9aQvWWHdE70Rv4NCyc9wrfm+SsAypE5obFI6jBghoWy4Z5cHIWG\/I\/VPMqiqyjRWzHhUoTqqJw1hNsJUzxZfYhNCrAjQlUhhKGkw3p0H7sOkUfv7q8tcVzZdp7n2RhCcTUHeAdTz3qUUKvw9gn0aFhdOMfHasDDh1pv+0G3fIkIxu9yXv64mr9iyTFwfB6RkQKvOmY3ACmkOSnaMQZIIo37uT0tLsHpEOiDQ7U1+HOWLVwmp+RkIz46gm+IsMHAQTg7QF7Sj3wSbC17y1TX5Ds+C0pyuctEAmnyaaADwOoOh5TiPyoLkhfjuEQv\/S4ufvlPk3mZtQ42YgxYMfGSvgjNgWbUjnWTVvn8PpdgUT9eqBntFifHwrPBYlB8qrsag0X8DY0h57E9+e4Gk6qdX3BoJmXvU90Q0D2Af6Sypebz+aG\/0Ty8yywkqHXcmxtilezoPDH5YmhuQwEFr0Sh2NIyDq+7VWZaN8bk1QUcKX6wyAzyB1bftW84X0FfFVQi3YvQ3z+wEBfyQ1zgbvAweAUFoNTV14JiJNaNUTD8muncAvhIK2\/fWRwlo5ciB51YpNf0sLJpsh\/3p2Pyiw280ljzu8nFZnAp1oPftFrqEFdyEWvB0Tg6T5PyN1RzsvR1WwDo+zc9oL1YHYI7oFvTHwAQk1nE0Xs2xJDC7lMbGARXGw==","iv":"13edf569026a88c567255ee5a91ebe81","s":"1adab535938d8af9"}
