How marketers in India use SMS differently from US peers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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GLvsVLXtcgWoGMNxHPDS1YQflIazh2xNfybL6M5zb\/OWlW40GcG2lv3EarTNN7ZVf1jYTVub9gF601o0h2y1alg21SfNcEqmS61VTKA3rwZ0NS355OMhAZeZt0i3VQ\/JJmK9woqthvwLRxJj+\/0ruuF9MZTLnNdgHTwxp4pDW7PlJ+xIXNGPgwKVz\/OhntvzTrsuFlXCdw+lHHcEeJAebzAk8xpvJdAMUbc0k0VC5mnis\/4Z+F4v+7DzKQgZqDLQ\/GcQDiNFN5w7Z9mO\/ex7ac4UMpWEUfW9UyNX13ilSW\/OCJiceOzpscZW\/ElDSkixA0f42YlFF+xdJLK1iZkq7k8e1B4\/apf6OhtZQOt7BXMmJRDpOIHI1urPEYXYAH04eylijgrqGCzJHsnlmi+Di6RKGUcqjLmUyiv38sdm0F2kPj5tgA7UlTZhxu\/ehUUIKn9fC6pMcfrcD8VTLseabJIzXDz3uMqLRCUhWHY1v2XjkoQrg\/YS0JTFWocTzT\/0y2lahAGqE50T2Djl8CcZoCGBUk25BLEAKawjYpLS8GWp3VdA3oqkk7RAGTMQy9NbX\/hsk4IIvlQvUIfhZaPc68NeBzbdwaVwOJtRjplzBx8LIo1F1xNIf\/5J5heaJaTyg49MUNCs51g\/nDpSylM4gOW1MI+vO8Mr5uh7CrnKtYyWPXbGR7qWj6qZuQTxTHaI3yRINZFEn2FKeJxFHfHOlGBuqDNuMhrTlAIhaYZ8wBjkEOUtICyQkUlypAMk2PDqGQ4SloUD7adNAL6JI0A3m0BoUbnNdEDhGB9ptW12WjxNHjRn1h9HjSoYDFGzBdQgnUpu30yb+tabRk6ewQN11\/OaYnkRxUs2SIdgfyPw0IFN2DJdo+uGfWt12lqE9aQZ4CvWH6THe7+K7MBCpSF1k\/TfQOTOO9qe1MY9dS\/MY5deZ9hbXp2\/aU35AdI8Bn5Wr7MPirs+4QA1w73lq8r3Qz0gsdcKmxHEFDHKvdOQfoBbHNMtDKXVBbU1L5V\/74rvb+BLXVsyRKTOD698\/ah+19NP4NaP7M8LoThHnCMWPaTa\/RlRob9qzzz5RmegiRX8SHV7yuWsLBIp\/1l6cLlLF\/qEc3OU7sIG2rWYysGNYyJt9ZLol\/V7XXsz4atliI9yAZMwkCSCTIqPRFBHIFcezjpMOHOSpkNYowOCoqkmgGUhej9YGpgJf+zyOpd5SAZ98oGg5dJsi1jqRSLugpSH6Ah4whkohrKFB5jktbs0RyfqZlUhe8HNvpLuocpLuElQvkhc\/6kn9Ze02+8ZjwfR2uNfMTJP9fCM27AQG2CgZrbloJl4+EV59PVASLCD2T8Pq7qJpVddZHw0nhQcgIaw\/gY4SDDHljDPyOg9JhPyO9cebJKjCV\/XV1GH5PvEqIURTAoNRHc\/49a4pUcgoWq4c1nM6JwPjZWXPA2nVpBCE1YuTfv8hfYCG1jtOU236taOVyA8Fb0YT60SM3NIlkq000xeoLYxd5uPPBzClkVOPZO8yeHaf5jvXK\/0DlTRH3BZoCJlIhccct2l2KzLZnnMbmaOb5sqnjHdy0frV2vFp+IA\/cnZAIWXECsATzOMld+h7C86w+QPH\/2Hf5m3bNEktpBHE8IqHbYitKwYjYjvWU6s\/Gzbk2byK7R7sSa5T63vtp\/17noARPxCAcQS0Klr9+fiNul5NFwknTQcvPCPDxBFlN+rm+8e0qi5SY0kkfz00g\/iY0H037cUDaSQ0VX7dWE9hsfL9OT\/vGaB7PEmhLwcNGNYcEGbPZEA52Repl6R2hgh8S8X+r3VzJ6QUFivtKG5j\/r2vYTB0dgegJEaVB3lVha7TX0U26oByUS8Gl\/nPbjSp\/qFyr6TJEtNqVqTSfOkZulc\/4jjDi4OPWydsdQqDDHL3jCZnXhu1NJ\/lfrF24Nt0oPTuIBoBJMqTYJjaGj3y4+xxRoDbC3gkPqnc\/A6HQaQuNagaF2gcNhcrzJpAnG6T3SkDLwyQW+yeg+D\/4IiW3PsCyv9XQdt4JR3kzdE0NcOlDYzF4swtp6GcaC287BgP8e2HncHN5aIP3cGJop\/a3YIBPsjg3ToLDxqz+e19QGug2YdFLkgQyHOatbBMge0VUBbr6xFC1RUjb4YGlfmnpdOfGVWtm1zci2D3qglbzX2tqmukFjZGHn+polRwAJ\/dulg6R8ErX\/ioIkGcHx41TJksOnzahInkfndr8gcnxf+Dg95oYe7N4s+1hDOyvj6nTtl54e\/bAFSN27np0N\/Z8yTEtLu5O\/QuGNX2qXtDR06KqEm\/nCndELRiTm5QBO4YttqUUMuWjiweg\/E7mhZG2smIZqdu3z29lPMRwEWaPG53Ejybh2L0Es\/FvQWkgDkipZbFTO\/5DTPaDDVZtj9cFBBAq4dJlrDpI4Bs8zorkRdXRyNGlAMCIa5qrl1XKGeTW2hcISidzGVh3bf3rKRGWhfR8kEN4tZGVTVKnFoYuDxhGDDcmcP7+qLn2eC48ndZ99ng2uMgJIcDDkn6ioMraCGBXHAUpZBv5xbSRuNLxihAemzC8UGYT5QDvhVSskqzk2pmV2pKgtskjVPBNfFzgIZtY9wpcbbFtpb+oJJ5i12jF5SjsdrqmiNatHhTolkW84F3zv9h9PnqJBOtIpqVADqXZLvyWzAW5cFtnESVq0M0m+A9WZotXrvRW643NwoGVjCwDguokiVjQYYVU7v2jJGtwYgO1\/oigb4AnQ7YfJX5Wnf\/Tjix1Z9VVuERpmwPf9OZwY0TMlKawbmr7uhlPoKeOx\/mHn10T304vZJd3OgX8uvCcYcm5vnogXReTHrxkm5p0G9bOAP2\/ysHt9IyzgYxZaA4BlNn0UrZwc3F5fbzkgr6WpnF2rU6evUkmqIDQL2YqMaxuerMIT4F1motizzZkKGEXiP1kkFzz+XUyx1PlczFcl8m+UNfLAJWOTlrWoH9TMGZIKNV6DlBs8tuQdFMah84XlG71IX1Rm7lLJuPuTNrTXOha09UnvVQ\/4paDRZf3tojdu2mE4\/N6ahHvpBF5hSdgC2hARvVVyajYqkatCgxuGgj95y68MvLTUp9pz70+tgt0S1QXl06uMWTImiJr5LH92x5KUcEB60PFmBCW2GNnSVTDIpKaX5PYvqWNtoFndaXQxID0fx9H4nAq8nzBzW0LIicQILawMXnIqPHLu0sYnmWzS4twAXNsflGIhtTRaVXOS4sz\/CXNXeUMmQnktist8I4HEJYJW8hreq7bq040KfxkmKdRSntO+0FDGSYl4yQ3jxwiaSfkNy7FGykfm1Jed\/WrC8CSqeNyJgmPz0JfneLnfEWdLWxLICAVjaD+ispxIH5SvbGPiEfa+Uu3ZcCWcPPa0kDaTzcg8rEoe2FXr8bLmGwyO0Pv8N616XuGVJeNBNR7ieNcYSD8CpcKbXF7jcknx4i9APV\/zBNJ+Xwdyp\/88\/sLF9SgmOoVuW5haKtcyW1ryed7Lck3ukIC5f8tfm2N\/04Lbo3t92\/4AqhHGUZZVSPnfAON7hDX2nV4YWw2q8ApWVcbfBLwBrjP4BPpGfFw9LgTKjTFzmn+Fx7x+Cm5x5bXrjmR+ojJWjRvupA8GKBAol3EwAIaFJy1up4svW3UYpz1EWWvjOBSSJ26Xp7PSkBMCn0jCj0VUWtqwcdvTVdXlLz5QB9KvTub4emPEzHanvkLQwQWJ\/Xkb3xmsB9AS\/TJFvNivZrhMO3y9GiWfrnipiQqABYETSqjzyEkiFrzLjVawNIkNkeGP4tbRP1hyV5cX+oi\/Do\/B0So6\/2yane28DIhAK54YXqFRhmGeDtJirbRm4qIa+p9Eo\/17CRYU0jRkcTpWyH0hZ93i7RQbtL0fX0Z68hJlvDDnC7XTvqSD9FCQ6WvDrXTM+gKDWx1Xsot5CLpEcbRPS1LXdPy2dDH0dCvUdTX+RQMwWMDg8yK9I5j5LNw==","iv":"659d4118d0783530d0292c7e62e66ce5","s":"32bffe0e77d021a6"}
